#DD73B4
Closest named color: Pale Magenta (#D767AD). oklch(69.6% 0.152 344.1), rgb(221, 115, 180).
Aa
Black text reads best on this color (7.18:1).
About this color
#DD73B4 is a medium-light, vivid pink. In OKLCH its lightness is 70%, its chroma 0.152 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.029 away. Black text reads best on it, at 7.18:1.
| Hue family | Pinks |
| Lightness | medium-light (70%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.18:1 |
| White text | 2.92:1 |
Values
| HEX | #DD73B4 |
| RGB | rgb(221, 115, 180) |
| HSL | hsl(323, 61%, 66%) |
| OKLCH | oklch(69.6% 0.152 344.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DD73B4 | 2.92:1 | Fails | Lc -60.6 | Content text, not long reading |
| Black text on #DD73B4 | 7.18:1 | AAA | Lc 48.8 | Large or bold text, headings |
| #DD73B4 text on white | 2.92:1 | Fails | Lc 55.2 | Large or bold text, headings |
| #DD73B4 text on black | 7.18:1 | AAA | Lc -46.6 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3EE
oklch(93.6% 0.027 344.6)
-
Step 200
200
#F4CCE2
oklch(88.6% 0.053 344)
-
Step 300
300
#EDA8D0
oklch(80.9% 0.095 343.8)
-
Step 400
400 (this color)
#DD73B4
oklch(69.6% 0.152 344.1)
-
Step 500
500
#D54DA6
oklch(63.1% 0.194 343.9)
-
Step 600
600
#C02791
oklch(55.6% 0.211 343.9)
-
Step 700
700
#A5167B
oklch(49% 0.196 344)
-
Step 800
800
#861864
oklch(42.7% 0.162 344.1)
-
Step 900
900
#6C1D52
oklch(37.7% 0.126 343.7)
-
Step 950
950
#401330
oklch(27.1% 0.08 344.2)
#DD73B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7B8CB6 | 0.160 |
| Deuteranopia (no green cones) | #979DB1 | 0.145 |
| Tritanopia (no blue cones) | #E9738C | 0.063 |
| Achromatopsia (no color) | #979797 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DD73B4
#DD73B4
oklch(69.6% 0.152 344.1)
- #00B984
#00B984
oklch(69.6% 0.148 164)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DD73B4, closest first.
No curated palette has a color within ΔE 0.04 of #DD73B4.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.029
- Pale Violet Red #DB7093 ΔE 0.048
- Orchid #DA70D6 ΔE 0.054
- Lavender Pink #DD85D7 ΔE 0.056
- Medium Pink #F36196 ΔE 0.058
- Bubblegum #FF6CB5 ΔE 0.060
- Hot Pink #FF69B4 ΔE 0.060
- Bubble Gum Pink #FF69AF ΔE 0.060
Use #DD73B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.