#DD4696
Closest named color: Neon Pink (#F72585). oklch(63% 0.201 351.8), rgb(221, 70, 150).
Aa
Black text reads best on this color (5.39:1).
About this color
#DD4696 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.201 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Neon Pink (#F72585), ΔE 0.056 away. Black text reads best on it, at 5.39:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Neon Pink (#F72585) |
| Black text | 5.39:1 |
| White text | 3.89:1 |
Values
| HEX | #DD4696 |
| RGB | rgb(221, 70, 150) |
| HSL | hsl(328, 69%, 57%) |
| OKLCH | oklch(63% 0.201 351.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DD4696 | 3.89:1 | AA large text | Lc -70.8 | Content text, not long reading |
| Black text on #DD4696 | 5.39:1 | AA | Lc 38.7 | Non-text elements, placeholder text |
| #DD4696 text on white | 3.89:1 | AA large text | Lc 65.3 | Content text, not long reading |
| #DD4696 text on black | 5.39:1 | AA | Lc -36.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F7CBDD
oklch(88.5% 0.055 351.8)
-
Step 300
300
#F2A6C7
oklch(80.8% 0.098 351.8)
-
Step 400
400
#E873AB
oklch(70.7% 0.157 351.9)
-
Step 500
500 (this color)
#DD4696
oklch(63% 0.201 351.8)
-
Step 600
600
#C91981
oklch(55.7% 0.219 351.9)
-
Step 700
700
#AD016D
oklch(49.1% 0.203 351.8)
-
Step 800
800
#8C0E59
oklch(42.7% 0.168 351.6)
-
Step 900
900
#711849
oklch(37.7% 0.131 351.7)
-
Step 950
950
#43112B
oklch(27.1% 0.083 351.9)
#DD4696 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5E7098 | 0.223 |
| Deuteranopia (no green cones) | #898B92 | 0.199 |
| Tritanopia (no blue cones) | #ED3C68 | 0.072 |
| Achromatopsia (no color) | #818181 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DD4696
#DD4696
oklch(63% 0.201 351.8)
- #00A080
#00A080
oklch(62.9% 0.122 171.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DD4696, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Neon Pink #F72585 ΔE 0.056
- Pale Magenta #D767AD ΔE 0.060
- Barbie Pink #FE46A5 ΔE 0.065
- Deep Pink #FF1493 ΔE 0.069
- Paradise Pink #EF476F ΔE 0.070
- Electric Pink #FF0490 ΔE 0.071
- Medium Pink #F36196 ΔE 0.071
- Dark Pink #CB416B ΔE 0.071
Use #DD4696 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.