#DD4490
Closest named color: Neon Pink (#F72585). oklch(62.6% 0.201 354), rgb(221, 68, 144).
Aa
Black text reads best on this color (5.30:1).
About this color
#DD4490 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.201 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Neon Pink (#F72585), ΔE 0.053 away. Black text reads best on it, at 5.30:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Neon Pink (#F72585) |
| Black text | 5.30:1 |
| White text | 3.95:1 |
Values
| HEX | #DD4490 |
| RGB | rgb(221, 68, 144) |
| HSL | hsl(330, 69%, 57%) |
| OKLCH | oklch(62.6% 0.201 354) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DD4490 | 3.95:1 | AA large text | Lc -71.4 | Content text, not long reading |
| Black text on #DD4490 | 5.30:1 | AA | Lc 38.2 | Non-text elements, placeholder text |
| #DD4490 text on white | 3.95:1 | AA large text | Lc 65.9 | Content text, not long reading |
| #DD4490 text on black | 5.30:1 | AA | Lc -35.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EB
oklch(93.5% 0.029 352.9)
-
Step 200
200
#F8CBDB
oklch(88.5% 0.055 354.9)
-
Step 300
300
#F3A6C5
oklch(80.8% 0.098 353.7)
-
Step 400
400
#E973A7
oklch(70.7% 0.156 354.1)
-
Step 500
500 (this color)
#DD4490
oklch(62.6% 0.201 354)
-
Step 600
600
#CA177C
oklch(55.6% 0.218 353.9)
-
Step 700
700
#AE0068
oklch(49.1% 0.202 354.2)
-
Step 800
800
#8D0C55
oklch(42.6% 0.168 353.9)
-
Step 900
900
#721846
oklch(37.7% 0.131 354.3)
-
Step 950
950
#431029
oklch(26.9% 0.083 354)
#DD4490 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5F6E92 | 0.223 |
| Deuteranopia (no green cones) | #898A8C | 0.201 |
| Tritanopia (no blue cones) | #EE3764 | 0.069 |
| Achromatopsia (no color) | #808080 | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DD4490
#DD4490
oklch(62.6% 0.201 354)
- #009F82
#009F82
oklch(62.7% 0.12 173.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DD4490, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Neon Pink #F72585 ΔE 0.053
- Dark Pink #CB416B ΔE 0.063
- Paradise Pink #EF476F ΔE 0.064
- Pale Magenta #D767AD ΔE 0.066
- Deep Pink #FF1493 ΔE 0.068
- Barbie Pink #FE46A5 ΔE 0.069
- Strong Pink #FF0789 ΔE 0.069
- Electric Pink #FF0490 ΔE 0.070
Use #DD4490 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.