#DD40A7
Closest named color: Pinky Purple (#C94CBE). oklch(63.1% 0.217 344.9), rgb(221, 64, 167).
Aa
Black text reads best on this color (5.36:1).
About this color
#DD40A7 is a medium-light, vivid pink. In OKLCH its lightness is 63%, its chroma 0.217 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.052 away. Black text reads best on it, at 5.36:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.217) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.36:1 |
| White text | 3.91:1 |
Values
| HEX | #DD40A7 |
| RGB | rgb(221, 64, 167) |
| HSL | hsl(321, 70%, 56%) |
| OKLCH | oklch(63.1% 0.217 344.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DD40A7 | 3.91:1 | AA large text | Lc -70.9 | Content text, not long reading |
| Black text on #DD40A7 | 5.36:1 | AA | Lc 38.7 | Non-text elements, placeholder text |
| #DD40A7 text on white | 3.91:1 | AA large text | Lc 65.4 | Content text, not long reading |
| #DD40A7 text on black | 5.36:1 | AA | Lc -36.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2EF
oklch(93.6% 0.031 343.8)
-
Step 200
200
#F7CAE2
oklch(88.5% 0.059 345.1)
-
Step 300
300
#F2A5D0
oklch(80.9% 0.105 345.1)
-
Step 400
400
#E870B9
oklch(70.8% 0.17 344.9)
-
Step 500
500 (this color)
#DD40A7
oklch(63.1% 0.217 344.9)
-
Step 600
600
#C80292
oklch(55.6% 0.236 344.9)
-
Step 700
700
#A9007B
oklch(49% 0.209 344.8)
-
Step 800
800
#8C0065
oklch(42.7% 0.182 344.9)
-
Step 900
900
#711452
oklch(37.8% 0.141 345.3)
-
Step 950
950
#420F30
oklch(26.9% 0.088 344.9)
#DD40A7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5270AA | 0.240 |
| Deuteranopia (no green cones) | #828AA3 | 0.209 |
| Tritanopia (no blue cones) | #EC3E6E | 0.092 |
| Achromatopsia (no color) | #818181 | 0.219 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DD40A7
#DD40A7
oklch(63.1% 0.217 344.9)
- #00A275
#00A275
oklch(63.1% 0.133 165)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DD40A7, closest first.
No curated palette has a color within ΔE 0.04 of #DD40A7.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.052
- Purpley Pink #C83CB9 ΔE 0.054
- Shocking Pink #FE02A2 ΔE 0.066
- Barbie Pink #FE46A5 ΔE 0.067
- Pale Magenta #D767AD ΔE 0.067
- Bright Pink #FE01B1 ΔE 0.069
- Neon Pink #F72585 ΔE 0.070
- Deep Pink #FF1493 ΔE 0.071
Use #DD40A7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.