#DC40AD
Closest named color: Pinky Purple (#C94CBE). oklch(63.2% 0.22 342.5), rgb(220, 64, 173).
Aa
Black text reads best on this color (5.37:1).
About this color
#DC40AD is a medium-light, vivid pink. In OKLCH its lightness is 63%, its chroma 0.220 and its hue 342°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.045 away. Black text reads best on it, at 5.37:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.220) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.37:1 |
| White text | 3.90:1 |
Values
| HEX | #DC40AD |
| RGB | rgb(220, 64, 173) |
| HSL | hsl(318, 69%, 56%) |
| OKLCH | oklch(63.2% 0.22 342.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DC40AD | 3.90:1 | AA large text | Lc -70.8 | Content text, not long reading |
| Black text on #DC40AD | 5.37:1 | AA | Lc 38.8 | Non-text elements, placeholder text |
| #DC40AD text on white | 3.90:1 | AA large text | Lc 65.3 | Content text, not long reading |
| #DC40AD text on black | 5.37:1 | AA | Lc -36.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#FAE2F0
oklch(93.6% 0.032 341.8)
-
Step 200
200
#F6CAE4
oklch(88.4% 0.06 342.1)
-
Step 300
300
#F1A5D4
oklch(80.9% 0.107 342.1)
-
Step 400
400
#E76FBD
oklch(70.7% 0.173 342.7)
-
Step 500
500 (this color)
#DC40AD
oklch(63.2% 0.22 342.5)
-
Step 600
600
#C70098
oklch(55.6% 0.239 342.6)
-
Step 700
700
#A80080
oklch(49.1% 0.211 342.5)
-
Step 800
800
#8B0069
oklch(42.7% 0.183 342.7)
-
Step 900
900
#701356
oklch(37.7% 0.144 342.3)
-
Step 950
950
#420E32
oklch(26.9% 0.091 342.6)
#DC40AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F71B0 | 0.242 |
| Deuteranopia (no green cones) | #7F8AA9 | 0.211 |
| Tritanopia (no blue cones) | #EA4171 | 0.097 |
| Achromatopsia (no color) | #818181 | 0.222 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DC40AD
#DC40AD
oklch(63.2% 0.22 342.5)
- #00A370
#00A370
oklch(63.2% 0.138 162.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DC40AD, closest first.
No curated palette has a color within ΔE 0.04 of #DC40AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.045
- Purpley Pink #C83CB9 ΔE 0.047
- Bright Pink #FE01B1 ΔE 0.069
- Pale Magenta #D767AD ΔE 0.069
- Shocking Pink #FE02A2 ΔE 0.069
- Barbie Pink #FE46A5 ΔE 0.071
- Hot Magenta #F504C9 ΔE 0.072
- Deep Pink #FF1493 ΔE 0.077
Use #DC40AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.