#DC354D
Closest named color: Imperial Red (#E63946). oklch(59.3% 0.202 18.5), rgb(220, 53, 77).
Aa
Black text reads best on this color (4.65:1).
About this color
#DC354D is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.202 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.024 away. Black text reads best on it, at 4.65:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 4.65:1 |
| White text | 4.50:1 |
Values
| HEX | #DC354D |
| RGB | rgb(220, 53, 77) |
| HSL | hsl(351, 70%, 54%) |
| OKLCH | oklch(59.3% 0.202 18.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DC354D | 4.50:1 | AA | Lc -75.3 | Fine for body text |
| Black text on #DC354D | 4.65:1 | AA | Lc 34.3 | Non-text elements, placeholder text |
| #DC354D text on white | 4.50:1 | AA | Lc 69.8 | Content text, not long reading |
| #DC354D text on black | 4.65:1 | AA | Lc -31.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CCCC
oklch(88.4% 0.051 18.2)
-
Step 300
300
#F6A9AA
oklch(80.9% 0.091 18.4)
-
Step 400
400
#ED777D
oklch(70.6% 0.146 18.4)
-
Step 500
500
#E34D5C
oklch(63% 0.185 18.5)
-
Step 600
600 (this color)
#DC354D
oklch(59.3% 0.202 18.5)
-
Step 700
700
#B21334
oklch(49% 0.187 18.6)
-
Step 800
800
#91162C
oklch(42.7% 0.156 18.3)
-
Step 900
900
#741D27
oklch(37.7% 0.12 18.9)
-
Step 950
950
#451317
oklch(27.1% 0.077 19.3)
#DC354D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #65604D | 0.223 |
| Deuteranopia (no green cones) | #8F8348 | 0.204 |
| Tritanopia (no blue cones) | #F10040 | 0.044 |
| Achromatopsia (no color) | #777777 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DC354D
#DC354D
oklch(59.3% 0.202 18.5)
- #009094
#009094
oklch(59.3% 0.101 198.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DC354D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.024
- Crimson #DC143C ΔE 0.030
- Faded Red #D3494E ΔE 0.031
- Lipstick #D5174E ΔE 0.038
- Red Pantone #EF233C ΔE 0.039
- Dark Coral #CF524E ΔE 0.048
- Pale Red #D9544D ΔE 0.049
- Dark Pink #CB416B ΔE 0.050
Use #DC354D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.