#DC354A
Closest named color: Imperial Red (#E63946). oklch(59.2% 0.202 19.5), rgb(220, 53, 74).
Aa
Black text reads best on this color (4.65:1).
About this color
#DC354A is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.202 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.023 away. Black text reads best on it, at 4.65:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.202) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 4.65:1 |
| White text | 4.51:1 |
Values
| HEX | #DC354A |
| RGB | rgb(220, 53, 74) |
| HSL | hsl(352, 70%, 54%) |
| OKLCH | oklch(59.2% 0.202 19.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DC354A | 4.51:1 | AA | Lc -75.3 | Fine for body text |
| Black text on #DC354A | 4.65:1 | AA | Lc 34.2 | Non-text elements, placeholder text |
| #DC354A text on white | 4.51:1 | AA | Lc 69.9 | Content text, not long reading |
| #DC354A text on black | 4.65:1 | AA | Lc -31.8 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CDCC
oklch(88.6% 0.05 19.7)
-
Step 300
300
#F6A9A9
oklch(80.9% 0.091 19.2)
-
Step 400
400
#ED777B
oklch(70.6% 0.146 19.4)
-
Step 500
500
#E44D5A
oklch(63.2% 0.186 19.4)
-
Step 600
600 (this color)
#DC354A
oklch(59.2% 0.202 19.5)
-
Step 700
700
#B21332
oklch(49% 0.187 19.4)
-
Step 800
800
#91172A
oklch(42.8% 0.155 19.5)
-
Step 900
900
#741D26
oklch(37.7% 0.12 19.6)
-
Step 950
950
#451317
oklch(27.1% 0.077 19.3)
#DC354A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #666049 | 0.222 |
| Deuteranopia (no green cones) | #908345 | 0.203 |
| Tritanopia (no blue cones) | #F1003E | 0.044 |
| Achromatopsia (no color) | #767676 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DC354A
#DC354A
oklch(59.2% 0.202 19.5)
- #009095
#009095
oklch(59.3% 0.101 199.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DC354A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.023
- Crimson #DC143C ΔE 0.029
- Faded Red #D3494E ΔE 0.030
- Red Pantone #EF233C ΔE 0.037
- Lipstick #D5174E ΔE 0.039
- Dark Coral #CF524E ΔE 0.046
- Pale Red #D9544D ΔE 0.048
- Pink Red #F5054F ΔE 0.052
Use #DC354A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.