#DA94D7
Closest named color: Plum (#DDA0DD). oklch(75.8% 0.121 328.2), rgb(218, 148, 215).
Aa
Black text reads best on this color (9.19:1).
About this color
#DA94D7 is a medium-light, moderately saturated purple. In OKLCH its lightness is 76%, its chroma 0.121 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.029 away. Black text reads best on it, at 9.19:1.
| Hue family | Purples |
| Lightness | medium-light (76%) |
| Chroma | moderately saturated (0.121) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.19:1 |
| White text | 2.28:1 |
Values
| HEX | #DA94D7 |
| RGB | rgb(218, 148, 215) |
| HSL | hsl(303, 49%, 72%) |
| OKLCH | oklch(75.8% 0.121 328.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA94D7 | 2.28:1 | Fails | Lc -49.7 | Large or bold text, headings |
| Black text on #DA94D7 | 9.19:1 | AAA | Lc 59.1 | Large or bold text, headings |
| #DA94D7 text on white | 2.28:1 | Fails | Lc 44.9 | Non-text elements, placeholder text |
| #DA94D7 text on black | 9.19:1 | AAA | Lc -57.2 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E9D0E7
oklch(88.5% 0.041 328.4)
-
Step 300
300
#DCB0DA
oklch(81% 0.076 327.7)
-
Step 400
400 (this color)
#DA94D7
oklch(75.8% 0.121 328.2)
-
Step 500
500
#BA63B8
oklch(63% 0.155 328.1)
-
Step 600
600
#A548A4
oklch(55.6% 0.167 327.9)
-
Step 700
700
#8D388C
oklch(49% 0.156 328.1)
-
Step 800
800
#732F72
oklch(42.7% 0.13 328.1)
-
Step 900
900
#5D2B5C
oklch(37.7% 0.101 328.1)
-
Step 950
950
#371A36
oklch(27.1% 0.064 328.4)
#DA94D7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #90A6DA | 0.113 |
| Deuteranopia (no green cones) | #A1AFD5 | 0.104 |
| Tritanopia (no blue cones) | #DF9AAC | 0.069 |
| Achromatopsia (no color) | #ACACAC | 0.122 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA94D7
#DA94D7
oklch(75.8% 0.121 328.2)
- #78C584
#78C584
oklch(75.7% 0.12 148)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA94D7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.029
- Lavender Pink #DD85D7 ΔE 0.035
- Baby Purple #CA9BF7 ΔE 0.051
- Lilac #CEA2FD ΔE 0.058
- Pale Purple #B790D4 ΔE 0.058
- Pastel Purple #CAA0FF ΔE 0.061
- Violet #EE82EE ΔE 0.065
- Bubblegum Pink #FE83CC ΔE 0.066
Use #DA94D7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.