#DA94D4
Closest named color: Plum (#DDA0DD). oklch(75.6% 0.118 329.7), rgb(218, 148, 212).
Aa
Black text reads best on this color (9.16:1).
About this color
#DA94D4 is a medium-light, moderately saturated purple. In OKLCH its lightness is 76%, its chroma 0.118 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Plum (#DDA0DD), ΔE 0.030 away. Black text reads best on it, at 9.16:1.
| Hue family | Purples |
| Lightness | medium-light (76%) |
| Chroma | moderately saturated (0.118) |
| Temperature | in between |
| Nearest name | Plum (#DDA0DD) |
| Black text | 9.16:1 |
| White text | 2.29:1 |
Values
| HEX | #DA94D4 |
| RGB | rgb(218, 148, 212) |
| HSL | hsl(305, 49%, 72%) |
| OKLCH | oklch(75.6% 0.118 329.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA94D4 | 2.29:1 | Fails | Lc -49.9 | Large or bold text, headings |
| Black text on #DA94D4 | 9.16:1 | AAA | Lc 58.9 | Large or bold text, headings |
| #DA94D4 text on white | 2.29:1 | Fails | Lc 45.0 | Large or bold text, headings |
| #DA94D4 text on black | 9.16:1 | AAA | Lc -57.1 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F2E5F1
oklch(93.6% 0.021 328.1)
-
Step 200
200
#E9D0E6
oklch(88.5% 0.04 329.8)
-
Step 300
300
#DCB0D8
oklch(80.9% 0.074 329.2)
-
Step 400
400 (this color)
#DA94D4
oklch(75.6% 0.118 329.7)
-
Step 500
500
#BB64B5
oklch(63.2% 0.151 329.8)
-
Step 600
600
#A648A1
oklch(55.6% 0.165 329.6)
-
Step 700
700
#8E3989
oklch(49.1% 0.152 329.9)
-
Step 800
800
#733070
oklch(42.7% 0.127 329.3)
-
Step 900
900
#5D2B5A
oklch(37.6% 0.098 329.6)
-
Step 950
950
#371A35
oklch(27% 0.063 329.7)
#DA94D4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #91A5D6 | 0.111 |
| Deuteranopia (no green cones) | #A2AFD2 | 0.103 |
| Tritanopia (no blue cones) | #DF99AB | 0.065 |
| Achromatopsia (no color) | #ABABAB | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA94D4
#DA94D4
oklch(75.6% 0.118 329.7)
- #76C587
#76C587
oklch(75.6% 0.119 149.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA94D4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Plum #DDA0DD ΔE 0.030
- Lavender Pink #DD85D7 ΔE 0.037
- Baby Purple #CA9BF7 ΔE 0.054
- Pale Purple #B790D4 ΔE 0.058
- Lilac #CEA2FD ΔE 0.062
- Pastel Purple #CAA0FF ΔE 0.065
- Bubblegum Pink #FE83CC ΔE 0.066
- Pig Pink #E78EA5 ΔE 0.068
Use #DA94D4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.