#DA74B4
Closest named color: Pale Magenta (#D767AD). oklch(69.4% 0.148 343.3), rgb(218, 116, 180).
Aa
Black text reads best on this color (7.13:1).
About this color
#DA74B4 is a medium-light, vivid pink. In OKLCH its lightness is 69%, its chroma 0.148 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.029 away. Black text reads best on it, at 7.13:1.
| Hue family | Pinks |
| Lightness | medium-light (69%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 7.13:1 |
| White text | 2.94:1 |
Values
| HEX | #DA74B4 |
| RGB | rgb(218, 116, 180) |
| HSL | hsl(322, 58%, 65%) |
| OKLCH | oklch(69.4% 0.148 343.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA74B4 | 2.94:1 | Fails | Lc -60.9 | Content text, not long reading |
| Black text on #DA74B4 | 7.13:1 | AAA | Lc 48.5 | Large or bold text, headings |
| #DA74B4 text on white | 2.94:1 | Fails | Lc 55.5 | Large or bold text, headings |
| #DA74B4 text on black | 7.13:1 | AAA | Lc -46.3 | Large or bold text, headings |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 400.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F8E3EE
oklch(93.6% 0.027 344.6)
-
Step 200
200
#F3CCE2
oklch(88.5% 0.052 343.3)
-
Step 300
300
#EBA9D0
oklch(80.9% 0.092 343.1)
-
Step 400
400 (this color)
#DA74B4
oklch(69.4% 0.148 343.3)
-
Step 500
500
#D350A6
oklch(63.2% 0.189 343.6)
-
Step 600
600
#BE2C92
oklch(55.7% 0.206 343.2)
-
Step 700
700
#A31C7C
oklch(49.1% 0.191 343.2)
-
Step 800
800
#841C65
oklch(42.7% 0.157 343)
-
Step 900
900
#6B1F52
oklch(37.7% 0.123 343.5)
-
Step 950
950
#3F1430
oklch(27.1% 0.077 343.6)
#DA74B4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7B8CB6 | 0.155 |
| Deuteranopia (no green cones) | #969DB1 | 0.142 |
| Tritanopia (no blue cones) | #E5748C | 0.062 |
| Achromatopsia (no color) | #969696 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA74B4
#DA74B4
oklch(69.4% 0.148 343.3)
- #0BB882
#0BB882
oklch(69.3% 0.148 163.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA74B4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.029
- Pale Violet Red #DB7093 ΔE 0.047
- Orchid #DA70D6 ΔE 0.054
- Lavender Pink #DD85D7 ΔE 0.056
- Muted Pink #D1768F ΔE 0.059
- Dull Pink #D5869D ΔE 0.062
- Medium Pink #F36196 ΔE 0.062
- Bubblegum #FF6CB5 ΔE 0.065
Use #DA74B4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.