#DA539A
Closest named color: Pale Magenta (#D767AD). oklch(64.1% 0.183 350.9), rgb(218, 83, 154).
Aa
Black text reads best on this color (5.68:1).
About this color
#DA539A is a medium-light, vivid red. In OKLCH its lightness is 64%, its chroma 0.183 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.041 away. Black text reads best on it, at 5.68:1.
| Hue family | Reds |
| Lightness | medium-light (64%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.68:1 |
| White text | 3.69:1 |
Values
| HEX | #DA539A |
| RGB | rgb(218, 83, 154) |
| HSL | hsl(328, 65%, 59%) |
| OKLCH | oklch(64.1% 0.183 350.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA539A | 3.69:1 | AA large text | Lc -69.2 | Content text, not long reading |
| Black text on #DA539A | 5.68:1 | AA | Lc 40.4 | Non-text elements, placeholder text |
| #DA539A text on white | 3.69:1 | AA large text | Lc 63.7 | Content text, not long reading |
| #DA539A text on black | 5.68:1 | AA | Lc -37.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F4CCDD
oklch(88.4% 0.05 350.7)
-
Step 300
300
#EEA9C8
oklch(80.9% 0.09 350.7)
-
Step 400
400
#E278AC
oklch(70.7% 0.144 350.6)
-
Step 500
500 (this color)
#DA539A
oklch(64.1% 0.183 350.9)
-
Step 600
600
#C22C82
oklch(55.6% 0.2 350.8)
-
Step 700
700
#A71C6D
oklch(49.1% 0.185 351.2)
-
Step 800
800
#871C59
oklch(42.6% 0.153 350.9)
-
Step 900
900
#6D1F49
oklch(37.7% 0.119 351.1)
-
Step 950
950
#40142B
oklch(27% 0.075 350.8)
#DA539A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #66769C | 0.201 |
| Deuteranopia (no green cones) | #8B8E97 | 0.182 |
| Tritanopia (no blue cones) | #E94C70 | 0.066 |
| Achromatopsia (no color) | #858585 | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA539A
#DA539A
oklch(64.1% 0.183 350.9)
- #00A482
#00A482
oklch(64% 0.125 171.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA539A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.041
- Medium Pink #F36196 ΔE 0.060
- Pale Violet Red #DB7093 ΔE 0.065
- Barbie Pink #FE46A5 ΔE 0.068
- Neon Pink #F72585 ΔE 0.070
- Pinky Purple #C94CBE ΔE 0.071
- Paradise Pink #EF476F ΔE 0.071
- Dark Pink #CB416B ΔE 0.075
Use #DA539A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.