#DA49A0
Closest named color: Pale Magenta (#D767AD). oklch(63.2% 0.2 347.4), rgb(218, 73, 160).
Aa
Black text reads best on this color (5.44:1).
About this color
#DA49A0 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.200 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.054 away. Black text reads best on it, at 5.44:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.200) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.44:1 |
| White text | 3.85:1 |
Values
| HEX | #DA49A0 |
| RGB | rgb(218, 73, 160) |
| HSL | hsl(324, 66%, 57%) |
| OKLCH | oklch(63.2% 0.2 347.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA49A0 | 3.85:1 | AA large text | Lc -70.6 | Content text, not long reading |
| Black text on #DA49A0 | 5.44:1 | AA | Lc 39.0 | Non-text elements, placeholder text |
| #DA49A0 text on white | 3.85:1 | AA large text | Lc 65.1 | Content text, not long reading |
| #DA49A0 text on black | 5.44:1 | AA | Lc -36.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3ED
oklch(93.6% 0.027 348.3)
-
Step 200
200
#F5CBE0
oklch(88.4% 0.054 346.7)
-
Step 300
300
#F0A7CC
oklch(80.9% 0.097 347.7)
-
Step 400
400
#E574B3
oklch(70.7% 0.157 347.3)
-
Step 500
500 (this color)
#DA49A0
oklch(63.2% 0.2 347.4)
-
Step 600
600
#C51E8B
oklch(55.6% 0.218 347.2)
-
Step 700
700
#A90A76
oklch(49.1% 0.202 347.1)
-
Step 800
800
#8A1160
oklch(42.8% 0.168 347.3)
-
Step 900
900
#6F1A4E
oklch(37.7% 0.13 347.6)
-
Step 950
950
#41112E
oklch(26.9% 0.083 346.8)
#DA49A0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B72A3 | 0.220 |
| Deuteranopia (no green cones) | #858B9D | 0.195 |
| Tritanopia (no blue cones) | #E9456E | 0.080 |
| Achromatopsia (no color) | #828282 | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA49A0
#DA49A0
oklch(63.2% 0.2 347.4)
- #00A27A
#00A27A
oklch(63.2% 0.129 167.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA49A0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.054
- Pinky Purple #C94CBE ΔE 0.057
- Purpley Pink #C83CB9 ΔE 0.064
- Barbie Pink #FE46A5 ΔE 0.068
- Neon Pink #F72585 ΔE 0.068
- Deep Pink #FF1493 ΔE 0.076
- Medium Pink #F36196 ΔE 0.076
- Shocking Pink #FE02A2 ΔE 0.077
Use #DA49A0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.