#DA4996
Closest named color: Pale Magenta (#D767AD). oklch(62.8% 0.195 351.4), rgb(218, 73, 150).
Aa
Black text reads best on this color (5.37:1).
About this color
#DA4996 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.195 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.057 away. Black text reads best on it, at 5.37:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.195) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.37:1 |
| White text | 3.90:1 |
Values
| HEX | #DA4996 |
| RGB | rgb(218, 73, 150) |
| HSL | hsl(328, 66%, 57%) |
| OKLCH | oklch(62.8% 0.195 351.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA4996 | 3.90:1 | AA large text | Lc -71.0 | Content text, not long reading |
| Black text on #DA4996 | 5.37:1 | AA | Lc 38.6 | Non-text elements, placeholder text |
| #DA4996 text on white | 3.90:1 | AA large text | Lc 65.5 | Content text, not long reading |
| #DA4996 text on black | 5.37:1 | AA | Lc -36.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F6CBDD
oklch(88.4% 0.054 351.2)
-
Step 300
300
#F1A7C8
oklch(80.9% 0.096 351.1)
-
Step 400
400
#E675AB
oklch(70.7% 0.152 351.7)
-
Step 500
500 (this color)
#DA4996
oklch(62.8% 0.195 351.4)
-
Step 600
600
#C62181
oklch(55.6% 0.212 351.5)
-
Step 700
700
#AB0E6D
oklch(49.2% 0.197 351.6)
-
Step 800
800
#8B1359
oklch(42.7% 0.164 351.5)
-
Step 900
900
#701B49
oklch(37.8% 0.127 351.8)
-
Step 950
950
#42122B
oklch(27.1% 0.08 351.5)
#DA4996 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5F7098 | 0.216 |
| Deuteranopia (no green cones) | #888A93 | 0.192 |
| Tritanopia (no blue cones) | #EA4069 | 0.071 |
| Achromatopsia (no color) | #818181 | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA4996
#DA4996
oklch(62.8% 0.195 351.4)
- #00A07F
#00A07F
oklch(62.8% 0.123 171.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA4996, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.057
- Neon Pink #F72585 ΔE 0.062
- Dark Pink #CB416B ΔE 0.068
- Barbie Pink #FE46A5 ΔE 0.070
- Pinky Purple #C94CBE ΔE 0.070
- Medium Pink #F36196 ΔE 0.071
- Paradise Pink #EF476F ΔE 0.071
- Deep Pink #FF1493 ΔE 0.075
Use #DA4996 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.