#DA40B0
Closest named color: Pinky Purple (#C94CBE). oklch(63% 0.22 340.9), rgb(218, 64, 176).
Aa
Black text reads best on this color (5.34:1).
About this color
#DA40B0 is a medium-light, vivid pink. In OKLCH its lightness is 63%, its chroma 0.220 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.039 away. Black text reads best on it, at 5.34:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.220) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.34:1 |
| White text | 3.93:1 |
Values
| HEX | #DA40B0 |
| RGB | rgb(218, 64, 176) |
| HSL | hsl(316, 68%, 55%) |
| OKLCH | oklch(63% 0.22 340.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA40B0 | 3.93:1 | AA large text | Lc -71.1 | Content text, not long reading |
| Black text on #DA40B0 | 5.34:1 | AA | Lc 38.5 | Non-text elements, placeholder text |
| #DA40B0 text on white | 3.93:1 | AA large text | Lc 65.5 | Content text, not long reading |
| #DA40B0 text on black | 5.34:1 | AA | Lc -36.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F8
oklch(97.1% 0.014 343.2)
-
Step 100
100
#F9E2F0
oklch(93.5% 0.031 340.6)
-
Step 200
200
#F6CAE5
oklch(88.5% 0.061 341.1)
-
Step 300
300
#F0A5D5
oklch(80.9% 0.107 341)
-
Step 400
400
#E570C0
oklch(70.7% 0.172 340.9)
-
Step 500
500 (this color)
#DA40B0
oklch(63% 0.22 340.9)
-
Step 600
600
#C5039C
oklch(55.6% 0.239 340.7)
-
Step 700
700
#A70083
oklch(49% 0.212 341)
-
Step 800
800
#8A006C
oklch(42.7% 0.185 340.9)
-
Step 900
900
#6F1458
oklch(37.7% 0.144 340.6)
-
Step 950
950
#420F33
oklch(27.1% 0.091 341.7)
#DA40B0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C71B3 | 0.242 |
| Deuteranopia (no green cones) | #7C89AC | 0.210 |
| Tritanopia (no blue cones) | #E74373 | 0.099 |
| Achromatopsia (no color) | #808080 | 0.223 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA40B0
#DA40B0
oklch(63% 0.22 340.9)
- #00A26D
#00A26D
oklch(62.9% 0.14 161.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA40B0, closest first.
No curated palette has a color within ΔE 0.04 of #DA40B0.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.039
- Purpley Pink #C83CB9 ΔE 0.041
- Pale Magenta #D767AD ΔE 0.071
- Bright Pink #FE01B1 ΔE 0.071
- Hot Magenta #F504C9 ΔE 0.071
- Shocking Pink #FE02A2 ΔE 0.073
- Barbie Pink #FE46A5 ΔE 0.076
- Medium Orchid #BA55D3 ΔE 0.082
Use #DA40B0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.