#DA404E
Closest named color: Faded Red (#D3494E). oklch(60% 0.19 20.1), rgb(218, 64, 78).
Aa
Black text reads best on this color (4.82:1).
About this color
#DA404E is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.190 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Faded Red (#D3494E), ΔE 0.017 away. Black text reads best on it, at 4.82:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Faded Red (#D3494E) |
| Black text | 4.82:1 |
| White text | 4.35:1 |
Values
| HEX | #DA404E |
| RGB | rgb(218, 64, 78) |
| HSL | hsl(355, 68%, 55%) |
| OKLCH | oklch(60% 0.19 20.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA404E | 4.35:1 | AA large text | Lc -74.4 | Content text, not long reading |
| Black text on #DA404E | 4.82:1 | AA | Lc 35.1 | Non-text elements, placeholder text |
| #DA404E text on white | 4.35:1 | AA large text | Lc 68.9 | Content text, not long reading |
| #DA404E text on black | 4.82:1 | AA | Lc -32.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E2
oklch(93.6% 0.028 20.4)
-
Step 200
200
#FACCCB
oklch(88.5% 0.052 19.6)
-
Step 300
300
#F7A9A8
oklch(81% 0.092 20.1)
-
Step 400
400
#EF7679
oklch(70.7% 0.149 20.1)
-
Step 500
500 (this color)
#DA404E
oklch(60% 0.19 20.1)
-
Step 600
600
#D1213C
oklch(55.7% 0.206 20.4)
-
Step 700
700
#B40C2F
oklch(49.1% 0.192 20)
-
Step 800
800
#921327
oklch(42.6% 0.159 20.3)
-
Step 900
900
#751B24
oklch(37.6% 0.123 20.3)
-
Step 950
950
#451216
oklch(27% 0.078 19.6)
#DA404E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6A644D | 0.208 |
| Deuteranopia (no green cones) | #91854A | 0.191 |
| Tritanopia (no blue cones) | #EF0D46 | 0.050 |
| Achromatopsia (no color) | #797979 | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA404E
#DA404E
oklch(60% 0.19 20.1)
- #009298
#009298
oklch(60% 0.102 199.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA404E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Faded Red #D3494E ΔE 0.017
- Imperial Red #E63946 ΔE 0.023
- Dark Coral #CF524E ΔE 0.034
- Pale Red #D9544D ΔE 0.035
- Pastel Red #DB5856 ΔE 0.041
- Crimson #DC143C ΔE 0.043
- Red Pantone #EF233C ΔE 0.044
- Deep Rose #C74767 ΔE 0.047
Use #DA404E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.