#DA3740
Closest named color: Imperial Red (#E63946). oklch(58.9% 0.199 23.1), rgb(218, 55, 64).
Aa
Black text reads best on this color (4.60:1).
About this color
#DA3740 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.199 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.025 away. Black text reads best on it, at 4.60:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 4.60:1 |
| White text | 4.56:1 |
Values
| HEX | #DA3740 |
| RGB | rgb(218, 55, 64) |
| HSL | hsl(357, 69%, 54%) |
| OKLCH | oklch(58.9% 0.199 23.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA3740 | 4.56:1 | AA | Lc -75.7 | Fine for body text |
| Black text on #DA3740 | 4.60:1 | AA | Lc 33.8 | Non-text elements, placeholder text |
| #DA3740 text on white | 4.56:1 | AA | Lc 70.3 | Content text, not long reading |
| #DA3740 text on black | 4.60:1 | AA | Lc -31.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF3F2
oklch(97.2% 0.012 23.7)
-
Step 100
100
#FBE4E2
oklch(93.7% 0.025 23.6)
-
Step 200
200
#F9CDCA
oklch(88.5% 0.05 22.7)
-
Step 300
300
#F5AAA5
oklch(80.9% 0.089 23.5)
-
Step 400
400
#EC7976
oklch(70.7% 0.143 22.9)
-
Step 500
500
#E35052
oklch(63.2% 0.183 23.2)
-
Step 600
600 (this color)
#DA3740
oklch(58.9% 0.199 23.1)
-
Step 700
700
#B21829
oklch(49.1% 0.185 23.1)
-
Step 800
800
#901923
oklch(42.6% 0.153 23)
-
Step 900
900
#741E21
oklch(37.7% 0.12 23.2)
-
Step 950
950
#441314
oklch(26.9% 0.076 22.6)
#DA3740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #675F3F | 0.217 |
| Deuteranopia (no green cones) | #90823B | 0.197 |
| Tritanopia (no blue cones) | #F0003C | 0.047 |
| Achromatopsia (no color) | #767676 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA3740
#DA3740
oklch(58.9% 0.199 23.1)
- #008E97
#008E97
oklch(58.9% 0.1 202.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA3740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.025
- Faded Red #D3494E ΔE 0.027
- Crimson #DC143C ΔE 0.031
- Red Pantone #EF233C ΔE 0.040
- Dark Coral #CF524E ΔE 0.042
- Pale Red #D9544D ΔE 0.044
- Lipstick #D5174E ΔE 0.046
- Tomato Red #EC2D01 ΔE 0.049
Use #DA3740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.