#DA3440
Closest named color: Imperial Red (#E63946). oklch(58.6% 0.201 22.6), rgb(218, 52, 64).
Aa
White text reads best on this color (4.61:1).
About this color
#DA3440 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.201 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Imperial Red (#E63946), ΔE 0.027 away. White text reads best on it, at 4.61:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Imperial Red (#E63946) |
| Black text | 4.54:1 |
| White text | 4.61:1 |
Values
| HEX | #DA3440 |
| RGB | rgb(218, 52, 64) |
| HSL | hsl(356, 69%, 53%) |
| OKLCH | oklch(58.6% 0.201 22.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA3440 | 4.61:1 | AA | Lc -76.1 | Fine for body text |
| Black text on #DA3440 | 4.54:1 | AA | Lc 33.5 | Non-text elements, placeholder text |
| #DA3440 text on white | 4.61:1 | AA | Lc 70.6 | Content text, not long reading |
| #DA3440 text on black | 4.54:1 | AA | Lc -31.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E2
oklch(93.5% 0.026 20.5)
-
Step 200
200
#F9CDCA
oklch(88.5% 0.05 22.7)
-
Step 300
300
#F6AAA6
oklch(81% 0.09 22.6)
-
Step 400
400
#ED7876
oklch(70.6% 0.145 22.4)
-
Step 500
500
#E44E53
oklch(63.1% 0.186 22.4)
-
Step 600
600 (this color)
#DA3440
oklch(58.6% 0.201 22.6)
-
Step 700
700
#B3152A
oklch(49.2% 0.188 22.5)
-
Step 800
800
#911824
oklch(42.7% 0.155 22.4)
-
Step 900
900
#751D22
oklch(37.8% 0.122 22.3)
-
Step 950
950
#451314
oklch(27% 0.077 22.7)
#DA3440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #665E3F | 0.220 |
| Deuteranopia (no green cones) | #8F823A | 0.202 |
| Tritanopia (no blue cones) | #F0003A | 0.045 |
| Achromatopsia (no color) | #757575 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA3440
#DA3440
oklch(58.6% 0.201 22.6)
- #008D96
#008D96
oklch(58.6% 0.1 202.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA3440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Imperial Red #E63946 ΔE 0.027
- Crimson #DC143C ΔE 0.027
- Faded Red #D3494E ΔE 0.030
- Red Pantone #EF233C ΔE 0.040
- Lipstick #D5174E ΔE 0.042
- Dark Coral #CF524E ΔE 0.045
- Pale Red #D9544D ΔE 0.048
- Cherry #CF0234 ΔE 0.049
Use #DA3440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.