#DA328F
Closest named color: Medium Violet Red (#C71585). oklch(60.5% 0.217 352.1), rgb(218, 50, 143).
Aa
Black text reads best on this color (4.83:1).
About this color
#DA328F is a medium-dark, vivid red. In OKLCH its lightness is 61%, its chroma 0.217 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.053 away. Black text reads best on it, at 4.83:1.
| Hue family | Reds |
| Lightness | medium-dark (61%) |
| Chroma | vivid (0.217) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.83:1 |
| White text | 4.34:1 |
Values
| HEX | #DA328F |
| RGB | rgb(218, 50, 143) |
| HSL | hsl(327, 69%, 53%) |
| OKLCH | oklch(60.5% 0.217 352.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA328F | 4.34:1 | AA large text | Lc -74.1 | Content text, not long reading |
| Black text on #DA328F | 4.83:1 | AA | Lc 35.5 | Non-text elements, placeholder text |
| #DA328F text on white | 4.34:1 | AA large text | Lc 68.6 | Content text, not long reading |
| #DA328F text on black | 4.83:1 | AA | Lc -33.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADD
oklch(88.5% 0.058 352.2)
-
Step 300
300
#F6A4C8
oklch(80.9% 0.106 351.8)
-
Step 400
400
#ED6EAB
oklch(70.7% 0.169 352.3)
-
Step 500
500 (this color)
#DA328F
oklch(60.5% 0.217 352.1)
-
Step 600
600
#CD0081
oklch(55.7% 0.231 352.2)
-
Step 700
700
#AD006C
oklch(49.1% 0.203 352.2)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900
#741049
oklch(37.6% 0.142 352)
-
Step 950
950
#450D2B
oklch(27% 0.091 352.1)
#DA328F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #526691 | 0.244 |
| Deuteranopia (no green cones) | #82848B | 0.216 |
| Tritanopia (no blue cones) | #EB215D | 0.079 |
| Achromatopsia (no color) | #797979 | 0.219 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA328F
#DA328F
oklch(60.5% 0.217 352.1)
- #00987A
#00987A
oklch(60.6% 0.117 172.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA328F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.053
- Neon Pink #F72585 ΔE 0.058
- Dark Hot Pink #D90166 ΔE 0.062
- Cerise #DE0C62 ΔE 0.065
- Dark Pink #CB416B ΔE 0.067
- Deep Pink #FF1493 ΔE 0.069
- Electric Pink #FF0490 ΔE 0.069
- Strong Pink #FF0789 ΔE 0.070
Use #DA328F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.