#DA328D
Closest named color: Medium Violet Red (#C71585). oklch(60.5% 0.216 352.8), rgb(218, 50, 141).
Aa
Black text reads best on this color (4.82:1).
About this color
#DA328D is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.216 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.053 away. Black text reads best on it, at 4.82:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.216) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.82:1 |
| White text | 4.35:1 |
Values
| HEX | #DA328D |
| RGB | rgb(218, 50, 141) |
| HSL | hsl(328, 69%, 53%) |
| OKLCH | oklch(60.5% 0.216 352.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA328D | 4.35:1 | AA large text | Lc -74.2 | Content text, not long reading |
| Black text on #DA328D | 4.82:1 | AA | Lc 35.4 | Non-text elements, placeholder text |
| #DA328D text on white | 4.35:1 | AA large text | Lc 68.7 | Content text, not long reading |
| #DA328D text on black | 4.82:1 | AA | Lc -32.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADD
oklch(88.5% 0.058 352.2)
-
Step 300
300
#F6A4C7
oklch(80.9% 0.106 352.5)
-
Step 400
400
#ED6EAA
oklch(70.6% 0.169 352.7)
-
Step 500
500 (this color)
#DA328D
oklch(60.5% 0.216 352.8)
-
Step 600
600
#CD007F
oklch(55.6% 0.23 352.9)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8F0057
oklch(42.6% 0.176 352.9)
-
Step 900
900
#741148
oklch(37.6% 0.14 352.8)
-
Step 950
950
#450D2A
oklch(27% 0.09 353.2)
#DA328D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #53668F | 0.243 |
| Deuteranopia (no green cones) | #828489 | 0.216 |
| Tritanopia (no blue cones) | #EB1F5C | 0.077 |
| Achromatopsia (no color) | #797979 | 0.218 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA328D
#DA328D
oklch(60.5% 0.216 352.8)
- #00987B
#00987B
oklch(60.6% 0.117 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA328D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.053
- Neon Pink #F72585 ΔE 0.057
- Dark Hot Pink #D90166 ΔE 0.059
- Cerise #DE0C62 ΔE 0.062
- Dark Pink #CB416B ΔE 0.064
- Electric Pink #FF0490 ΔE 0.070
- Deep Pink #FF1493 ΔE 0.070
- Strong Pink #FF0789 ΔE 0.070
Use #DA328D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.