#DA0349
Closest named color: Lipstick (#D5174E). oklch(56.5% 0.225 15), rgb(218, 3, 73).
Aa
White text reads best on this color (5.13:1).
About this color
#DA0349 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.225 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.011 away. White text reads best on it, at 5.13:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.225) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 4.09:1 |
| White text | 5.13:1 |
Values
| HEX | #DA0349 |
| RGB | rgb(218, 3, 73) |
| HSL | hsl(340, 97%, 43%) |
| OKLCH | oklch(56.5% 0.225 15) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA0349 | 5.13:1 | AA | Lc -78.1 | Fine for body text |
| Black text on #DA0349 | 4.09:1 | AA large text | Lc 31.4 | Non-text elements, placeholder text |
| #DA0349 text on white | 5.13:1 | AA | Lc 72.7 | Content text, not long reading |
| #DA0349 text on black | 4.09:1 | AA large text | Lc -29.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FDE2E3
oklch(93.5% 0.03 15.1)
-
Step 200
200
#FCCBCD
oklch(88.5% 0.056 15.5)
-
Step 300
300
#FBA6AB
oklch(81% 0.101 15.7)
-
Step 400
400
#F4707F
oklch(70.7% 0.162 15.2)
-
Step 500
500
#EB3F60
oklch(63% 0.207 14.8)
-
Step 600
600 (this color)
#DA0349
oklch(56.5% 0.225 15)
-
Step 700
700
#B5003B
oklch(49.1% 0.196 15)
-
Step 800
800
#96002F
oklch(42.8% 0.171 15.2)
-
Step 900
900
#791229
oklch(37.7% 0.136 15.2)
-
Step 950
950
#470E18
oklch(26.9% 0.086 15.2)
#DA0349 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #565449 | 0.254 |
| Deuteranopia (no green cones) | #877C43 | 0.231 |
| Tritanopia (no blue cones) | #F0002B | 0.056 |
| Achromatopsia (no color) | #6E6E6E | 0.227 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA0349
#DA0349
oklch(56.5% 0.225 15)
- #008788
#008788
oklch(56.5% 0.096 195.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA0349, closest first.
No curated palette has a color within ΔE 0.04 of #DA0349.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.011
- Crimson #DC143C ΔE 0.021
- Cherry #CF0234 ΔE 0.033
- Ruby #CA0147 ΔE 0.034
- Cerise #DE0C62 ΔE 0.034
- Dark Hot Pink #D90166 ΔE 0.041
- Pink Red #F5054F ΔE 0.056
- Red Pantone #EF233C ΔE 0.056
Use #DA0349 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.