#DA004D
Closest named color: Lipstick (#D5174E). oklch(56.6% 0.226 13.6), rgb(218, 0, 77).
Aa
White text reads best on this color (5.13:1).
About this color
#DA004D is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.226 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.011 away. White text reads best on it, at 5.13:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.226) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 4.08:1 |
| White text | 5.13:1 |
Values
| HEX | #DA004D |
| RGB | rgb(218, 0, 77) |
| HSL | hsl(339, 100%, 43%) |
| OKLCH | oklch(56.6% 0.226 13.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #DA004D | 5.13:1 | AA | Lc -78.1 | Fine for body text |
| Black text on #DA004D | 4.08:1 | AA large text | Lc 31.5 | Non-text elements, placeholder text |
| #DA004D text on white | 5.13:1 | AA | Lc 72.6 | Content text, not long reading |
| #DA004D text on black | 4.08:1 | AA large text | Lc -29.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FDE2E4
oklch(93.5% 0.03 12.6)
-
Step 200
200
#FCCBCE
oklch(88.6% 0.056 14.1)
-
Step 300
300
#FBA5AD
oklch(80.9% 0.102 13.5)
-
Step 400
400
#F47082
oklch(70.7% 0.162 13.8)
-
Step 500
500
#EB3F63
oklch(63.1% 0.207 13.7)
-
Step 600
600 (this color)
#DA004D
oklch(56.6% 0.226 13.6)
-
Step 700
700
#B4003E
oklch(49% 0.196 13.6)
-
Step 800
800
#950032
oklch(42.6% 0.17 13.6)
-
Step 900
900
#79122B
oklch(37.7% 0.136 14)
-
Step 950
950
#470E1A
oklch(26.9% 0.086 13)
#DA004D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #55544E | 0.256 |
| Deuteranopia (no green cones) | #877C47 | 0.231 |
| Tritanopia (no blue cones) | #EF002D | 0.057 |
| Achromatopsia (no color) | #6D6D6D | 0.228 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #DA004D
#DA004D
oklch(56.6% 0.226 13.6)
- #008886
#008886
oklch(56.7% 0.097 192.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #DA004D, closest first.
No curated palette has a color within ΔE 0.04 of #DA004D.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.011
- Crimson #DC143C ΔE 0.026
- Cerise #DE0C62 ΔE 0.029
- Ruby #CA0147 ΔE 0.034
- Dark Hot Pink #D90166 ΔE 0.036
- Cherry #CF0234 ΔE 0.037
- Pink Red #F5054F ΔE 0.056
- Dark Pink #CB416B ΔE 0.059
Use #DA004D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.