#D94696
Closest named color: Pale Magenta (#D767AD). oklch(62.4% 0.198 350.8), rgb(217, 70, 150).
Aa
Black text reads best on this color (5.26:1).
About this color
#D94696 is a medium-light, vivid red. In OKLCH its lightness is 62%, its chroma 0.198 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.062 away. Black text reads best on it, at 5.26:1.
| Hue family | Reds |
| Lightness | medium-light (62%) |
| Chroma | vivid (0.198) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.26:1 |
| White text | 3.98:1 |
Values
| HEX | #D94696 |
| RGB | rgb(217, 70, 150) |
| HSL | hsl(327, 66%, 56%) |
| OKLCH | oklch(62.4% 0.198 350.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D94696 | 3.98:1 | AA large text | Lc -71.7 | Content text, not long reading |
| Black text on #D94696 | 5.26:1 | AA | Lc 37.9 | Non-text elements, placeholder text |
| #D94696 text on white | 3.98:1 | AA large text | Lc 66.2 | Content text, not long reading |
| #D94696 text on black | 5.26:1 | AA | Lc -35.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F6CBDE
oklch(88.4% 0.054 349.9)
-
Step 300
300
#F1A7C8
oklch(80.9% 0.096 351.1)
-
Step 400
400
#E774AD
oklch(70.8% 0.155 350.8)
-
Step 500
500 (this color)
#D94696
oklch(62.4% 0.198 350.8)
-
Step 600
600
#C71E83
oklch(55.7% 0.215 350.8)
-
Step 700
700
#AB096F
oklch(49.1% 0.2 350.6)
-
Step 800
800
#8B115A
oklch(42.7% 0.166 350.9)
-
Step 900
900
#701A4A
oklch(37.7% 0.129 350.9)
-
Step 950
950
#42112B
oklch(27% 0.082 351.2)
#D94696 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C6F98 | 0.220 |
| Deuteranopia (no green cones) | #868993 | 0.195 |
| Tritanopia (no blue cones) | #E93E68 | 0.073 |
| Achromatopsia (no color) | #7F7F7F | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D94696
#D94696
oklch(62.4% 0.198 350.8)
- #009E7D
#009E7D
oklch(62.2% 0.122 171)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D94696, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.062
- Neon Pink #F72585 ΔE 0.062
- Dark Pink #CB416B ΔE 0.068
- Pinky Purple #C94CBE ΔE 0.068
- Barbie Pink #FE46A5 ΔE 0.073
- Purpley Pink #C83CB9 ΔE 0.073
- Medium Violet Red #C71585 ΔE 0.074
- Paradise Pink #EF476F ΔE 0.075
Use #D94696 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.