#D94439

Closest named color: Faded Red (#D3494E). oklch(59.9% 0.187 28.3), rgb(217, 68, 57).

Aa

Black text reads best on this color (4.83:1).

About this color

#D94439 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.187 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Faded Red (#D3494E), ΔE 0.024 away. Black text reads best on it, at 4.83:1.

Hue familyReds
Lightnessmedium-dark (60%)
Chromavivid (0.187)
Temperaturewarm
Nearest nameFaded Red (#D3494E)
Black text4.83:1
White text4.34:1

Values

HEX#D94439
RGBrgb(217, 68, 57)
HSLhsl(4, 68%, 54%)
OKLCHoklch(59.9% 0.187 28.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #D94439 4.34:1 AA large text Lc -74.4 Content text, not long reading
Black text on #D94439 4.83:1 AA Lc 35.2 Non-text elements, placeholder text
#D94439 text on white 4.34:1 AA large text Lc 68.9 Content text, not long reading
#D94439 text on black 4.83:1 AA Lc -32.8 Non-text elements, placeholder text

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.

  1. Step 50

    50

    #FEF3F1

    oklch(97.2% 0.012 29.9)

  2. Step 100

    100

    #FBE4E0

    oklch(93.6% 0.026 29.4)

  3. Step 200

    200

    #F9CDC6

    oklch(88.4% 0.051 28.7)

  4. Step 300

    300

    #F6AA9F

    oklch(80.8% 0.092 28.4)

  5. Step 400

    400

    #EE796B

    oklch(70.7% 0.147 28.4)

  6. Step 500

    500 (this color)

    #D94439

    oklch(59.9% 0.187 28.3)

  7. Step 600

    600

    #D02822

    oklch(55.6% 0.204 28.3)

  8. Step 700

    700

    #B41614

    oklch(49.2% 0.19 28.3)

  9. Step 800

    800

    #921814

    oklch(42.7% 0.157 28.3)

  10. Step 900

    900

    #751E18

    oklch(37.7% 0.122 28.3)

  11. Step 950

    950

    #45130F

    oklch(26.9% 0.078 28)

Export this scale for Tailwind in the Tailwind colors tool

#D94439 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#6F65370.199
Deuteranopia (no green cones)#9485340.182
Tritanopia (no blue cones)#EF11430.061
Achromatopsia (no color)#7979790.189

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #D94439

    #D94439

    oklch(59.9% 0.187 28.3)

  • #0090A0

    #0090A0

    oklch(59.8% 0.103 208.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #D94439

    #D94439

    oklch(59.9% 0.187 28.3)

  • #D1417F

    #D1417F

    oklch(59.8% 0.187 358.1)

  • #BD6600

    #BD6600

    oklch(59.9% 0.143 58.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #D94439

    #D94439

    oklch(59.9% 0.187 28.3)

  • #009580

    #009580

    oklch(59.9% 0.11 178)

  • #0089C6

    #0089C6

    oklch(59.9% 0.134 238.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #D94439

    #D94439

    oklch(59.9% 0.187 28.3)

  • #009A3E

    #009A3E

    oklch(59.9% 0.172 148.3)

  • #5174EE

    #5174EE

    oklch(59.8% 0.188 268.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #D94439

    #D94439

    oklch(59.9% 0.187 28.3)

  • #798A00

    #798A00

    oklch(59.9% 0.139 118.1)

  • #0090A0

    #0090A0

    oklch(59.8% 0.103 208.5)

  • #905FDF

    #905FDF

    oklch(59.9% 0.188 298.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D94439, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #D94439 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.