#D74E98
Closest named color: Pale Magenta (#D767AD). oklch(63% 0.187 350.4), rgb(215, 78, 152).
Aa
Black text reads best on this color (5.43:1).
About this color
#D74E98 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.187 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.050 away. Black text reads best on it, at 5.43:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.187) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.43:1 |
| White text | 3.86:1 |
Values
| HEX | #D74E98 |
| RGB | rgb(215, 78, 152) |
| HSL | hsl(328, 63%, 57%) |
| OKLCH | oklch(63% 0.187 350.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D74E98 | 3.86:1 | AA large text | Lc -70.8 | Content text, not long reading |
| Black text on #D74E98 | 5.43:1 | AA | Lc 38.8 | Non-text elements, placeholder text |
| #D74E98 text on white | 3.86:1 | AA large text | Lc 65.3 | Content text, not long reading |
| #D74E98 text on black | 5.43:1 | AA | Lc -36.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F5CCDE
oklch(88.5% 0.052 350)
-
Step 300
300
#EFA9C8
oklch(81% 0.091 351.1)
-
Step 400
400
#E377AD
oklch(70.7% 0.147 350.2)
-
Step 500
500 (this color)
#D74E98
oklch(63% 0.187 350.4)
-
Step 600
600
#C32A83
oklch(55.7% 0.203 350.5)
-
Step 700
700
#A7196F
oklch(49% 0.189 350.1)
-
Step 800
800
#881A5A
oklch(42.7% 0.156 350.5)
-
Step 900
900
#6E1E4A
oklch(37.8% 0.122 350.7)
-
Step 950
950
#41132B
oklch(27% 0.077 351.2)
#D74E98 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #61729A | 0.206 |
| Deuteranopia (no green cones) | #878B95 | 0.185 |
| Tritanopia (no blue cones) | #E6486C | 0.070 |
| Achromatopsia (no color) | #828282 | 0.188 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D74E98
#D74E98
oklch(63% 0.187 350.4)
- #00A17E
#00A17E
oklch(63.1% 0.125 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D74E98, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.050
- Pinky Purple #C94CBE ΔE 0.067
- Dark Pink #CB416B ΔE 0.069
- Neon Pink #F72585 ΔE 0.070
- Medium Pink #F36196 ΔE 0.071
- Barbie Pink #FE46A5 ΔE 0.074
- Pale Violet Red #DB7093 ΔE 0.074
- Paradise Pink #EF476F ΔE 0.074
Use #D74E98 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.