#D74C96
Closest named color: Pale Magenta (#D767AD). oklch(62.7% 0.188 351), rgb(215, 76, 150).
Aa
Black text reads best on this color (5.36:1).
About this color
#D74C96 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.188 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.054 away. Black text reads best on it, at 5.36:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.188) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.36:1 |
| White text | 3.91:1 |
Values
| HEX | #D74C96 |
| RGB | rgb(215, 76, 150) |
| HSL | hsl(328, 63%, 57%) |
| OKLCH | oklch(62.7% 0.188 351) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D74C96 | 3.91:1 | AA large text | Lc -71.2 | Content text, not long reading |
| Black text on #D74C96 | 5.36:1 | AA | Lc 38.4 | Non-text elements, placeholder text |
| #D74C96 text on white | 3.91:1 | AA large text | Lc 65.7 | Content text, not long reading |
| #D74C96 text on black | 5.36:1 | AA | Lc -36.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F5CCDD
oklch(88.5% 0.051 351.3)
-
Step 300
300
#EFA8C8
oklch(80.8% 0.092 350.7)
-
Step 400
400
#E477AC
oklch(70.8% 0.147 351)
-
Step 500
500 (this color)
#D74C96
oklch(62.7% 0.188 351)
-
Step 600
600
#C42882
oklch(55.7% 0.205 351)
-
Step 700
700
#A8176E
oklch(49% 0.19 350.7)
-
Step 800
800
#891859
oklch(42.7% 0.158 351.2)
-
Step 900
900
#6E1D49
oklch(37.6% 0.123 351.2)
-
Step 950
950
#41132B
oklch(27% 0.077 351.2)
#D74C96 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #607198 | 0.208 |
| Deuteranopia (no green cones) | #878A93 | 0.187 |
| Tritanopia (no blue cones) | #E6456B | 0.068 |
| Achromatopsia (no color) | #818181 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D74C96
#D74C96
oklch(62.7% 0.188 351)
- #00A07E
#00A07E
oklch(62.8% 0.123 170.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D74C96, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.054
- Dark Pink #CB416B ΔE 0.066
- Neon Pink #F72585 ΔE 0.068
- Pinky Purple #C94CBE ΔE 0.069
- Medium Pink #F36196 ΔE 0.072
- Paradise Pink #EF476F ΔE 0.073
- Deep Rose #C74767 ΔE 0.074
- Barbie Pink #FE46A5 ΔE 0.075
Use #D74C96 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.