#D74AA8
Closest named color: Pinky Purple (#C94CBE). oklch(63.2% 0.201 343.5), rgb(215, 74, 168).
Aa
Black text reads best on this color (5.43:1).
About this color
#D74AA8 is a medium-light, vivid pink. In OKLCH its lightness is 63%, its chroma 0.201 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.044 away. Black text reads best on it, at 5.43:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.43:1 |
| White text | 3.86:1 |
Values
| HEX | #D74AA8 |
| RGB | rgb(215, 74, 168) |
| HSL | hsl(320, 64%, 57%) |
| OKLCH | oklch(63.2% 0.201 343.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D74AA8 | 3.86:1 | AA large text | Lc -70.7 | Content text, not long reading |
| Black text on #D74AA8 | 5.43:1 | AA | Lc 38.9 | Non-text elements, placeholder text |
| #D74AA8 text on white | 3.86:1 | AA large text | Lc 65.2 | Content text, not long reading |
| #D74AA8 text on black | 5.43:1 | AA | Lc -36.5 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F8
oklch(97.1% 0.013 340.5)
-
Step 100
100
#F9E3EF
oklch(93.7% 0.029 343.6)
-
Step 200
200
#F4CBE2
oklch(88.4% 0.055 343.5)
-
Step 300
300
#EEA7D1
oklch(80.9% 0.099 343.3)
-
Step 400
400
#E275B9
oklch(70.7% 0.156 343.6)
-
Step 500
500 (this color)
#D74AA8
oklch(63.2% 0.201 343.5)
-
Step 600
600
#C22193
oklch(55.6% 0.219 343.5)
-
Step 700
700
#A70D7D
oklch(49.1% 0.203 343.6)
-
Step 800
800
#881366
oklch(42.8% 0.169 343.6)
-
Step 900
900
#6D1B53
oklch(37.7% 0.131 343.4)
-
Step 950
950
#401231
oklch(27% 0.082 342.8)
#D74AA8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5773AB | 0.219 |
| Deuteranopia (no green cones) | #818AA5 | 0.193 |
| Tritanopia (no blue cones) | #E44A72 | 0.087 |
| Achromatopsia (no color) | #828282 | 0.203 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D74AA8
#D74AA8
oklch(63.2% 0.201 343.5)
- #00A372
#00A372
oklch(63.3% 0.136 163.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D74AA8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.044
- Purpley Pink #C83CB9 ΔE 0.052
- Pale Magenta #D767AD ΔE 0.054
- Barbie Pink #FE46A5 ΔE 0.074
- Neon Pink #F72585 ΔE 0.079
- Shocking Pink #FE02A2 ΔE 0.081
- Deep Pink #FF1493 ΔE 0.084
- Bright Pink #FE01B1 ΔE 0.084
Use #D74AA8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.