#D74AA4
Closest named color: Pinky Purple (#C94CBE). oklch(63% 0.199 345.1), rgb(215, 74, 164).
Aa
Black text reads best on this color (5.40:1).
About this color
#D74AA4 is a medium-light, vivid red. In OKLCH its lightness is 63%, its chroma 0.199 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.049 away. Black text reads best on it, at 5.40:1.
| Hue family | Reds |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.199) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.40:1 |
| White text | 3.88:1 |
Values
| HEX | #D74AA4 |
| RGB | rgb(215, 74, 164) |
| HSL | hsl(322, 64%, 57%) |
| OKLCH | oklch(63% 0.199 345.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D74AA4 | 3.88:1 | AA large text | Lc -70.9 | Content text, not long reading |
| Black text on #D74AA4 | 5.40:1 | AA | Lc 38.7 | Non-text elements, placeholder text |
| #D74AA4 text on white | 3.88:1 | AA large text | Lc 65.4 | Content text, not long reading |
| #D74AA4 text on black | 5.40:1 | AA | Lc -36.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F9E3EE
oklch(93.7% 0.028 345.9)
-
Step 200
200
#F5CBE1
oklch(88.4% 0.055 345.4)
-
Step 300
300
#EEA7CF
oklch(80.8% 0.097 344.7)
-
Step 400
400
#E375B6
oklch(70.7% 0.155 345.4)
-
Step 500
500 (this color)
#D74AA4
oklch(63% 0.199 345.1)
-
Step 600
600
#C2228F
oklch(55.5% 0.216 345.1)
-
Step 700
700
#A70F7A
oklch(49% 0.201 344.9)
-
Step 800
800
#881463
oklch(42.7% 0.166 345.1)
-
Step 900
900
#6E1B51
oklch(37.8% 0.13 345.2)
-
Step 950
950
#41122F
oklch(27.1% 0.082 345.9)
#D74AA4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5972A7 | 0.217 |
| Deuteranopia (no green cones) | #828AA1 | 0.193 |
| Tritanopia (no blue cones) | #E54870 | 0.083 |
| Achromatopsia (no color) | #818181 | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D74AA4
#D74AA4
oklch(63% 0.199 345.1)
- #00A275
#00A275
oklch(63.1% 0.133 165)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D74AA4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.049
- Pale Magenta #D767AD ΔE 0.054
- Purpley Pink #C83CB9 ΔE 0.057
- Barbie Pink #FE46A5 ΔE 0.073
- Neon Pink #F72585 ΔE 0.076
- Shocking Pink #FE02A2 ΔE 0.081
- Medium Violet Red #C71585 ΔE 0.082
- Medium Pink #F36196 ΔE 0.082
Use #D74AA4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.