#D74694
Closest named color: Pale Magenta (#D767AD). oklch(62% 0.195 351.1), rgb(215, 70, 148).
Aa
Black text reads best on this color (5.19:1).
About this color
#D74694 is a medium-dark, vivid red. In OKLCH its lightness is 62%, its chroma 0.195 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Pale Magenta (#D767AD), ΔE 0.063 away. Black text reads best on it, at 5.19:1.
| Hue family | Reds |
| Lightness | medium-dark (62%) |
| Chroma | vivid (0.195) |
| Temperature | warm |
| Nearest name | Pale Magenta (#D767AD) |
| Black text | 5.19:1 |
| White text | 4.04:1 |
Values
| HEX | #D74694 |
| RGB | rgb(215, 70, 148) |
| HSL | hsl(328, 64%, 56%) |
| OKLCH | oklch(62% 0.195 351.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D74694 | 4.04:1 | AA large text | Lc -72.2 | Content text, not long reading |
| Black text on #D74694 | 5.19:1 | AA | Lc 37.4 | Non-text elements, placeholder text |
| #D74694 text on white | 4.04:1 | AA large text | Lc 66.7 | Content text, not long reading |
| #D74694 text on black | 5.19:1 | AA | Lc -35.0 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F6CBDD
oklch(88.4% 0.054 351.2)
-
Step 300
300
#F1A7C8
oklch(80.9% 0.096 351.1)
-
Step 400
400
#E675AC
oklch(70.8% 0.152 351.2)
-
Step 500
500 (this color)
#D74694
oklch(62% 0.195 351.1)
-
Step 600
600
#C62182
oklch(55.6% 0.212 351.1)
-
Step 700
700
#AB0D6E
oklch(49.2% 0.198 351.2)
-
Step 800
800
#8B1359
oklch(42.7% 0.164 351.5)
-
Step 900
900
#701B4A
oklch(37.8% 0.127 351.1)
-
Step 950
950
#42122B
oklch(27.1% 0.08 351.5)
#D74694 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C6E96 | 0.217 |
| Deuteranopia (no green cones) | #858891 | 0.193 |
| Tritanopia (no blue cones) | #E73E67 | 0.072 |
| Achromatopsia (no color) | #7E7E7E | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D74694
#D74694
oklch(62% 0.195 351.1)
- #009D7C
#009D7C
oklch(61.9% 0.121 170.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D74694, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pale Magenta #D767AD ΔE 0.063
- Dark Pink #CB416B ΔE 0.064
- Neon Pink #F72585 ΔE 0.065
- Pinky Purple #C94CBE ΔE 0.070
- Medium Violet Red #C71585 ΔE 0.072
- Purpley Pink #C83CB9 ΔE 0.073
- Deep Rose #C74767 ΔE 0.073
- Paradise Pink #EF476F ΔE 0.075
Use #D74694 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.