#D74540
Closest named color: Faded Red (#D3494E). oklch(59.7% 0.183 26.3), rgb(215, 69, 64).
Aa
Black text reads best on this color (4.81:1).
About this color
#D74540 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.183 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Faded Red (#D3494E), ΔE 0.016 away. Black text reads best on it, at 4.81:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.183) |
| Temperature | warm |
| Nearest name | Faded Red (#D3494E) |
| Black text | 4.81:1 |
| White text | 4.36:1 |
Values
| HEX | #D74540 |
| RGB | rgb(215, 69, 64) |
| HSL | hsl(2, 65%, 55%) |
| OKLCH | oklch(59.7% 0.183 26.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D74540 | 4.36:1 | AA large text | Lc -74.6 | Content text, not long reading |
| Black text on #D74540 | 4.81:1 | AA | Lc 35.0 | Non-text elements, placeholder text |
| #D74540 text on white | 4.36:1 | AA large text | Lc 69.1 | Content text, not long reading |
| #D74540 text on black | 4.81:1 | AA | Lc -32.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF3F1
oklch(97.2% 0.012 29.9)
-
Step 100
100
#FBE4E1
oklch(93.7% 0.026 26.5)
-
Step 200
200
#F9CDC8
oklch(88.5% 0.05 25.7)
-
Step 300
300
#F5AAA2
oklch(80.8% 0.09 26)
-
Step 400
400
#ED7A70
oklch(70.8% 0.144 26.4)
-
Step 500
500 (this color)
#D74540
oklch(59.7% 0.183 26.3)
-
Step 600
600
#CE2A2C
oklch(55.5% 0.199 26.2)
-
Step 700
700
#B2191F
oklch(49.1% 0.185 26.2)
-
Step 800
800
#911A1C
oklch(42.8% 0.154 26.1)
-
Step 900
900
#741F1C
oklch(37.7% 0.119 26.6)
-
Step 950
950
#441411
oklch(26.9% 0.075 26.9)
#D74540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6E653E | 0.196 |
| Deuteranopia (no green cones) | #92853B | 0.181 |
| Tritanopia (no blue cones) | #EC1945 | 0.056 |
| Achromatopsia (no color) | #797979 | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D74540
#D74540
oklch(59.7% 0.183 26.3)
- #00909E
#00909E
oklch(59.7% 0.102 206.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D74540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Faded Red #D3494E ΔE 0.016
- Dark Coral #CF524E ΔE 0.025
- Pale Red #D9544D ΔE 0.027
- Imperial Red #E63946 ΔE 0.032
- Pastel Red #DB5856 ΔE 0.038
- Indian Red #CD5C5C ΔE 0.045
- Deep Orange #DC4D01 ΔE 0.047
- Tomato Red #EC2D01 ΔE 0.051
Use #D74540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.