#D74390
Closest named color: Dark Pink (#CB416B). oklch(61.5% 0.197 352.5), rgb(215, 67, 144).
Aa
Black text reads best on this color (5.09:1).
About this color
#D74390 is a medium-dark, vivid red. In OKLCH its lightness is 62%, its chroma 0.197 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.059 away. Black text reads best on it, at 5.09:1.
| Hue family | Reds |
| Lightness | medium-dark (62%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 5.09:1 |
| White text | 4.12:1 |
Values
| HEX | #D74390 |
| RGB | rgb(215, 67, 144) |
| HSL | hsl(329, 65%, 55%) |
| OKLCH | oklch(61.5% 0.197 352.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D74390 | 4.12:1 | AA large text | Lc -72.8 | Content text, not long reading |
| Black text on #D74390 | 5.09:1 | AA | Lc 36.8 | Non-text elements, placeholder text |
| #D74390 text on white | 4.12:1 | AA large text | Lc 67.3 | Content text, not long reading |
| #D74390 text on black | 5.09:1 | AA | Lc -34.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F2A7C7
oklch(81% 0.097 352.2)
-
Step 400
400
#E774AA
oklch(70.7% 0.154 352.3)
-
Step 500
500 (this color)
#D74390
oklch(61.5% 0.197 352.5)
-
Step 600
600
#C81E7F
oklch(55.7% 0.214 352.6)
-
Step 700
700
#AC086B
oklch(49.1% 0.199 352.6)
-
Step 800
800
#8C1157
oklch(42.7% 0.165 352.8)
-
Step 900
900
#701A48
oklch(37.7% 0.128 352.3)
-
Step 950
950
#42112A
oklch(26.9% 0.081 352.4)
#D74390 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B6C92 | 0.220 |
| Deuteranopia (no green cones) | #85878D | 0.196 |
| Tritanopia (no blue cones) | #E73864 | 0.069 |
| Achromatopsia (no color) | #7D7D7D | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D74390
#D74390
oklch(61.5% 0.197 352.5)
- #009B7D
#009B7D
oklch(61.4% 0.119 172.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D74390, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.059
- Neon Pink #F72585 ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.068
- Deep Rose #C74767 ΔE 0.069
- Pale Magenta #D767AD ΔE 0.069
- Dark Hot Pink #D90166 ΔE 0.071
- Cerise #DE0C62 ΔE 0.072
- Paradise Pink #EF476F ΔE 0.073
Use #D74390 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.