#D740BF
Closest named color: Pinky Purple (#C94CBE). oklch(63.3% 0.229 335.1), rgb(215, 64, 191).
Aa
Black text reads best on this color (5.37:1).
About this color
#D740BF is a medium-light, vivid pink. In OKLCH its lightness is 63%, its chroma 0.229 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.029 away. Black text reads best on it, at 5.37:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.229) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.37:1 |
| White text | 3.90:1 |
Values
| HEX | #D740BF |
| RGB | rgb(215, 64, 191) |
| HSL | hsl(310, 65%, 55%) |
| OKLCH | oklch(63.3% 0.229 335.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D740BF | 3.90:1 | AA large text | Lc -70.8 | Content text, not long reading |
| Black text on #D740BF | 5.37:1 | AA | Lc 38.7 | Non-text elements, placeholder text |
| #D740BF text on white | 3.90:1 | AA large text | Lc 65.3 | Content text, not long reading |
| #D740BF text on black | 5.37:1 | AA | Lc -36.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F9
oklch(97.1% 0.014 336.1)
-
Step 100
100
#F8E2F3
oklch(93.5% 0.033 333.6)
-
Step 200
200
#F4CAEA
oklch(88.5% 0.063 334.5)
-
Step 300
300
#EEA5DD
oklch(80.9% 0.112 335.3)
-
Step 400
400
#E270CC
oklch(70.8% 0.178 335.1)
-
Step 500
500 (this color)
#D740BF
oklch(63.3% 0.229 335.1)
-
Step 600
600
#C100AA
oklch(55.6% 0.247 335.1)
-
Step 700
700
#A30090
oklch(49.1% 0.218 334.9)
-
Step 800
800
#870076
oklch(42.7% 0.19 335.3)
-
Step 900
900
#6D1360
oklch(37.7% 0.149 335)
-
Step 950
950
#400E38
oklch(26.9% 0.095 335)
#D740BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4072C3 | 0.247 |
| Deuteranopia (no green cones) | #7489BB | 0.213 |
| Tritanopia (no blue cones) | #E14C7B | 0.114 |
| Achromatopsia (no color) | #818181 | 0.230 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D740BF
#D740BF
oklch(63.3% 0.229 335.1)
- #00A45E
#00A45E
oklch(63.1% 0.156 155.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D740BF, closest first.
No curated palette has a color within ΔE 0.04 of #D740BF.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.029
- Purpley Pink #C83CB9 ΔE 0.031
- Purple Pink #D725DE ΔE 0.059
- Hot Magenta #F504C9 ΔE 0.065
- Medium Orchid #BA55D3 ΔE 0.065
- Pink Purple #EF1DE7 ΔE 0.078
- Bright Pink #FE01B1 ΔE 0.079
- Heliotrope #D94FF5 ΔE 0.081
Use #D740BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.