#D740BC
Closest named color: Pinky Purple (#C94CBE). oklch(63.1% 0.227 336.1), rgb(215, 64, 188).
Aa
Black text reads best on this color (5.34:1).
About this color
#D740BC is a medium-light, vivid pink. In OKLCH its lightness is 63%, its chroma 0.227 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Pinky Purple (#C94CBE), ΔE 0.029 away. Black text reads best on it, at 5.34:1.
| Hue family | Pinks |
| Lightness | medium-light (63%) |
| Chroma | vivid (0.227) |
| Temperature | warm |
| Nearest name | Pinky Purple (#C94CBE) |
| Black text | 5.34:1 |
| White text | 3.92:1 |
Values
| HEX | #D740BC |
| RGB | rgb(215, 64, 188) |
| HSL | hsl(311, 65%, 55%) |
| OKLCH | oklch(63.1% 0.227 336.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D740BC | 3.92:1 | AA large text | Lc -71.0 | Content text, not long reading |
| Black text on #D740BC | 5.34:1 | AA | Lc 38.6 | Non-text elements, placeholder text |
| #D740BC text on white | 3.92:1 | AA large text | Lc 65.5 | Content text, not long reading |
| #D740BC text on black | 5.34:1 | AA | Lc -36.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FCF2F9
oklch(97.1% 0.014 336.1)
-
Step 100
100
#F9E2F2
oklch(93.6% 0.033 336.7)
-
Step 200
200
#F4CAE9
oklch(88.4% 0.062 335.5)
-
Step 300
300
#EEA5DC
oklch(80.9% 0.111 335.9)
-
Step 400
400
#E270CA
oklch(70.7% 0.177 335.9)
-
Step 500
500 (this color)
#D740BC
oklch(63.1% 0.227 336.1)
-
Step 600
600
#C200A8
oklch(55.6% 0.246 336)
-
Step 700
700
#A4008E
oklch(49.1% 0.217 335.9)
-
Step 800
800
#880075
oklch(42.8% 0.189 336.1)
-
Step 900
900
#6D135E
oklch(37.6% 0.148 336.1)
-
Step 950
950
#400F37
oklch(27% 0.092 336)
#D740BC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4272BF | 0.246 |
| Deuteranopia (no green cones) | #7589B8 | 0.212 |
| Tritanopia (no blue cones) | #E24A79 | 0.112 |
| Achromatopsia (no color) | #808080 | 0.229 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D740BC
#D740BC
oklch(63.1% 0.227 336.1)
- #00A461
#00A461
oklch(63.2% 0.153 156.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D740BC, closest first.
No curated palette has a color within ΔE 0.04 of #D740BC.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Pinky Purple #C94CBE ΔE 0.029
- Purpley Pink #C83CB9 ΔE 0.031
- Purple Pink #D725DE ΔE 0.063
- Hot Magenta #F504C9 ΔE 0.066
- Medium Orchid #BA55D3 ΔE 0.067
- Bright Pink #FE01B1 ΔE 0.078
- Pale Magenta #D767AD ΔE 0.079
- Pink Purple #EF1DE7 ΔE 0.082
Use #D740BC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.