#D73640
Closest named color: Faded Red (#D3494E). oklch(58.3% 0.197 22.8), rgb(215, 54, 64).
Aa
White text reads best on this color (4.67:1).
About this color
#D73640 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.197 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Faded Red (#D3494E), ΔE 0.028 away. White text reads best on it, at 4.67:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Faded Red (#D3494E) |
| Black text | 4.49:1 |
| White text | 4.67:1 |
Values
| HEX | #D73640 |
| RGB | rgb(215, 54, 64) |
| HSL | hsl(356, 67%, 53%) |
| OKLCH | oklch(58.3% 0.197 22.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D73640 | 4.67:1 | AA | Lc -76.5 | Fine for body text |
| Black text on #D73640 | 4.49:1 | AA large text | Lc 33.0 | Non-text elements, placeholder text |
| #D73640 text on white | 4.67:1 | AA | Lc 71.0 | Content text, not long reading |
| #D73640 text on black | 4.49:1 | AA large text | Lc -30.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF3F2
oklch(97.2% 0.011 24.3)
-
Step 100
100
#FBE4E2
oklch(93.7% 0.025 23.6)
-
Step 200
200
#F8CDCA
oklch(88.4% 0.049 22.8)
-
Step 300
300
#F5AAA6
oklch(80.9% 0.089 22.6)
-
Step 400
400
#EC7977
oklch(70.7% 0.142 22.4)
-
Step 500
500
#E25053
oklch(63% 0.182 22.8)
-
Step 600
600 (this color)
#D73640
oklch(58.3% 0.197 22.8)
-
Step 700
700
#B11A2B
oklch(49.1% 0.183 22.6)
-
Step 800
800
#901B24
oklch(42.8% 0.152 23)
-
Step 900
900
#741F22
oklch(37.8% 0.118 23)
-
Step 950
950
#441414
oklch(27% 0.074 23.5)
#D73640 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #665E3F | 0.214 |
| Deuteranopia (no green cones) | #8E803B | 0.195 |
| Tritanopia (no blue cones) | #EC003B | 0.046 |
| Achromatopsia (no color) | #747474 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D73640
#D73640
oklch(58.3% 0.197 22.8)
- #008C95
#008C95
oklch(58.3% 0.099 202.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D73640, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Faded Red #D3494E ΔE 0.028
- Crimson #DC143C ΔE 0.029
- Imperial Red #E63946 ΔE 0.031
- Dark Coral #CF524E ΔE 0.042
- Lipstick #D5174E ΔE 0.043
- Red Pantone #EF233C ΔE 0.045
- Cherry #CF0234 ΔE 0.047
- Pale Red #D9544D ΔE 0.048
Use #D73640 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.