#D73554
Closest named color: Lipstick (#D5174E). oklch(58.6% 0.197 15.4), rgb(215, 53, 84).
Aa
White text reads best on this color (4.63:1).
About this color
#D73554 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.197 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.030 away. White text reads best on it, at 4.63:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 4.52:1 |
| White text | 4.63:1 |
Values
| HEX | #D73554 |
| RGB | rgb(215, 53, 84) |
| HSL | hsl(349, 67%, 53%) |
| OKLCH | oklch(58.6% 0.197 15.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D73554 | 4.63:1 | AA | Lc -76.3 | Fine for body text |
| Black text on #D73554 | 4.52:1 | AA | Lc 33.3 | Non-text elements, placeholder text |
| #D73554 text on white | 4.63:1 | AA | Lc 70.8 | Content text, not long reading |
| #D73554 text on black | 4.52:1 | AA | Lc -30.9 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F3
oklch(97% 0.012 11)
-
Step 100
100
#FBE3E4
oklch(93.6% 0.026 14.7)
-
Step 200
200
#F8CDCE
oklch(88.6% 0.049 16.5)
-
Step 300
300
#F4A9AE
oklch(80.8% 0.089 14.8)
-
Step 400
400
#EB7883
oklch(70.7% 0.142 15.4)
-
Step 500
500
#E14F64
oklch(63.1% 0.181 15.6)
-
Step 600
600 (this color)
#D73554
oklch(58.6% 0.197 15.4)
-
Step 700
700
#B0183D
oklch(49.1% 0.183 15.3)
-
Step 800
800
#8F1932
oklch(42.7% 0.152 15.5)
-
Step 900
900
#731E2C
oklch(37.7% 0.118 15.6)
-
Step 950
950
#44131A
oklch(27% 0.075 15.3)
#D73554 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #625F54 | 0.219 |
| Deuteranopia (no green cones) | #8B8150 | 0.201 |
| Tritanopia (no blue cones) | #EB0042 | 0.045 |
| Achromatopsia (no color) | #757575 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D73554
#D73554
oklch(58.6% 0.197 15.4)
- #008E8F
#008E8F
oklch(58.6% 0.1 195.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D73554, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.030
- Crimson #DC143C ΔE 0.034
- Faded Red #D3494E ΔE 0.034
- Dark Pink #CB416B ΔE 0.037
- Imperial Red #E63946 ΔE 0.038
- Deep Rose #C74767 ΔE 0.040
- Cerise #DE0C62 ΔE 0.044
- Dark Coral #CF524E ΔE 0.050
Use #D73554 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.