#D73544
Closest named color: Crimson (#DC143C). oklch(58.3% 0.197 21.2), rgb(215, 53, 68).
Aa
White text reads best on this color (4.68:1).
About this color
#D73544 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.197 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Crimson (#DC143C), ΔE 0.027 away. White text reads best on it, at 4.68:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Crimson (#DC143C) |
| Black text | 4.48:1 |
| White text | 4.68:1 |
Values
| HEX | #D73544 |
| RGB | rgb(215, 53, 68) |
| HSL | hsl(354, 67%, 53%) |
| OKLCH | oklch(58.3% 0.197 21.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D73544 | 4.68:1 | AA | Lc -76.6 | Fine for body text |
| Black text on #D73544 | 4.48:1 | AA large text | Lc 33.0 | Non-text elements, placeholder text |
| #D73544 text on white | 4.68:1 | AA | Lc 71.1 | Content text, not long reading |
| #D73544 text on black | 4.48:1 | AA large text | Lc -30.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F2
oklch(97% 0.012 17.4)
-
Step 100
100
#FBE4E2
oklch(93.7% 0.025 23.6)
-
Step 200
200
#F8CDCB
oklch(88.5% 0.049 21.2)
-
Step 300
300
#F5AAA8
oklch(80.9% 0.089 20.9)
-
Step 400
400
#EC7979
oklch(70.7% 0.142 21.3)
-
Step 500
500
#E25057
oklch(63.1% 0.181 21.3)
-
Step 600
600 (this color)
#D73544
oklch(58.3% 0.197 21.2)
-
Step 700
700
#B1192F
oklch(49.1% 0.183 21.1)
-
Step 800
800
#901A27
oklch(42.7% 0.152 21.4)
-
Step 900
900
#741E24
oklch(37.7% 0.119 21.3)
-
Step 950
950
#441416
oklch(27% 0.074 21.1)
#D73544 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #655E43 | 0.216 |
| Deuteranopia (no green cones) | #8D803F | 0.197 |
| Tritanopia (no blue cones) | #EC003C | 0.045 |
| Achromatopsia (no color) | #747474 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D73544
#D73544
oklch(58.3% 0.197 21.2)
- #008C93
#008C93
oklch(58.2% 0.099 201)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D73544, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Crimson #DC143C ΔE 0.027
- Faded Red #D3494E ΔE 0.028
- Imperial Red #E63946 ΔE 0.032
- Lipstick #D5174E ΔE 0.038
- Dark Coral #CF524E ΔE 0.044
- Red Pantone #EF233C ΔE 0.045
- Cherry #CF0234 ΔE 0.046
- Pale Red #D9544D ΔE 0.050
Use #D73544 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.