#D73391
Closest named color: Medium Violet Red (#C71585). oklch(60.2% 0.215 350.7), rgb(215, 51, 145).
Aa
Black text reads best on this color (4.77:1).
About this color
#D73391 is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.215 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.049 away. Black text reads best on it, at 4.77:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.215) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.77:1 |
| White text | 4.40:1 |
Values
| HEX | #D73391 |
| RGB | rgb(215, 51, 145) |
| HSL | hsl(326, 67%, 52%) |
| OKLCH | oklch(60.2% 0.215 350.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D73391 | 4.40:1 | AA large text | Lc -74.6 | Content text, not long reading |
| Black text on #D73391 | 4.77:1 | AA | Lc 35.0 | Non-text elements, placeholder text |
| #D73391 text on white | 4.40:1 | AA large text | Lc 69.1 | Content text, not long reading |
| #D73391 text on black | 4.77:1 | AA | Lc -32.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADE
oklch(88.5% 0.059 350.9)
-
Step 300
300
#F5A4C9
oklch(80.8% 0.106 350.8)
-
Step 400
400
#EC6FAE
oklch(70.8% 0.168 350.8)
-
Step 500
500 (this color)
#D73391
oklch(60.2% 0.215 350.7)
-
Step 600
600
#CC0084
oklch(55.6% 0.231 350.8)
-
Step 700
700
#AC006F
oklch(49% 0.204 350.6)
-
Step 800
800
#8F005B
oklch(42.8% 0.178 350.9)
-
Step 900
900
#73124B
oklch(37.7% 0.14 350.5)
-
Step 950
950
#440E2C
oklch(27% 0.089 350.6)
#D73391 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #506693 | 0.242 |
| Deuteranopia (no green cones) | #7F838D | 0.214 |
| Tritanopia (no blue cones) | #E7265E | 0.081 |
| Achromatopsia (no color) | #787878 | 0.217 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D73391
#D73391
oklch(60.2% 0.215 350.7)
- #009777
#009777
oklch(60.2% 0.118 170.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D73391, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.049
- Neon Pink #F72585 ΔE 0.064
- Dark Hot Pink #D90166 ΔE 0.064
- Dark Pink #CB416B ΔE 0.068
- Purpley Pink #C83CB9 ΔE 0.069
- Cerise #DE0C62 ΔE 0.069
- Pinky Purple #C94CBE ΔE 0.074
- Deep Pink #FF1493 ΔE 0.075
Use #D73391 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.