#D7318D
Closest named color: Medium Violet Red (#C71585). oklch(59.9% 0.215 352), rgb(215, 49, 141).
Aa
Black text reads best on this color (4.71:1).
About this color
#D7318D is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.215 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.047 away. Black text reads best on it, at 4.71:1.
| Hue family | Reds |
| Lightness | medium-dark (60%) |
| Chroma | vivid (0.215) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.71:1 |
| White text | 4.45:1 |
Values
| HEX | #D7318D |
| RGB | rgb(215, 49, 141) |
| HSL | hsl(327, 67%, 52%) |
| OKLCH | oklch(59.9% 0.215 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D7318D | 4.45:1 | AA large text | Lc -75.0 | Content text, not long reading |
| Black text on #D7318D | 4.71:1 | AA | Lc 34.6 | Non-text elements, placeholder text |
| #D7318D text on white | 4.45:1 | AA large text | Lc 69.5 | Content text, not long reading |
| #D7318D text on black | 4.71:1 | AA | Lc -32.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EC
oklch(93.6% 0.03 351.5)
-
Step 200
200
#F9CADD
oklch(88.5% 0.058 352.2)
-
Step 300
300
#F6A4C8
oklch(80.9% 0.106 351.8)
-
Step 400
400
#ED6EAB
oklch(70.7% 0.169 352.3)
-
Step 500
500 (this color)
#D7318D
oklch(59.9% 0.215 352)
-
Step 600
600
#CD0081
oklch(55.7% 0.231 352.2)
-
Step 700
700
#AD006C
oklch(49.1% 0.203 352.2)
-
Step 800
800
#8F0059
oklch(42.7% 0.177 351.9)
-
Step 900
900
#741249
oklch(37.8% 0.14 352.3)
-
Step 950
950
#440E2B
oklch(27% 0.088 351.7)
#D7318D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #50648F | 0.243 |
| Deuteranopia (no green cones) | #808289 | 0.213 |
| Tritanopia (no blue cones) | #E8205B | 0.079 |
| Achromatopsia (no color) | #777777 | 0.217 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D7318D
#D7318D
oklch(59.9% 0.215 352)
- #009678
#009678
oklch(60% 0.116 172)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D7318D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.047
- Dark Hot Pink #D90166 ΔE 0.058
- Neon Pink #F72585 ΔE 0.063
- Cerise #DE0C62 ΔE 0.063
- Dark Pink #CB416B ΔE 0.063
- Purpley Pink #C83CB9 ΔE 0.074
- Electric Pink #FF0490 ΔE 0.075
- Deep Pink #FF1493 ΔE 0.075
Use #D7318D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.