#D7301D
Closest named color: Tomato Red (#EC2D01). oklch(57.4% 0.205 30.5), rgb(215, 48, 29).
Aa
White text reads best on this color (4.84:1).
About this color
#D7301D is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.205 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Tomato Red (#EC2D01), ΔE 0.042 away. White text reads best on it, at 4.84:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.205) |
| Temperature | warm |
| Nearest name | Tomato Red (#EC2D01) |
| Black text | 4.32:1 |
| White text | 4.84:1 |
Values
| HEX | #D7301D |
| RGB | rgb(215, 48, 29) |
| HSL | hsl(6, 76%, 48%) |
| OKLCH | oklch(57.4% 0.205 30.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D7301D | 4.84:1 | AA | Lc -77.4 | Fine for body text |
| Black text on #D7301D | 4.32:1 | AA large text | Lc 32.1 | Non-text elements, placeholder text |
| #D7301D text on white | 4.84:1 | AA | Lc 72.0 | Content text, not long reading |
| #D7301D text on black | 4.32:1 | AA large text | Lc -29.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF3F0
oklch(97.2% 0.013 35.7)
-
Step 100
100
#FBE4DF
oklch(93.6% 0.026 32.2)
-
Step 200
200
#F9CDC5
oklch(88.4% 0.051 30.1)
-
Step 300
300
#F6AA9D
oklch(80.8% 0.092 30)
-
Step 400
400
#EE7967
oklch(70.6% 0.148 30.2)
-
Step 500
500
#E54F3C
oklch(63.1% 0.189 30.3)
-
Step 600
600 (this color)
#D7301D
oklch(57.4% 0.205 30.5)
-
Step 700
700
#B41604
oklch(49.1% 0.191 30.5)
-
Step 800
800
#92180B
oklch(42.7% 0.158 30.4)
-
Step 900
900
#751E13
oklch(37.7% 0.123 30.7)
-
Step 950
950
#45130D
oklch(26.9% 0.078 29.9)
#D7301D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #665A18 | 0.219 |
| Deuteranopia (no green cones) | #8E7F10 | 0.200 |
| Tritanopia (no blue cones) | #ED002E | 0.050 |
| Achromatopsia (no color) | #717171 | 0.207 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D7301D
#D7301D
oklch(57.4% 0.205 30.5)
- #008899
#008899
oklch(57.4% 0.099 210.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D7301D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Tomato Red #EC2D01 ΔE 0.042
- Crimson #DC143C ΔE 0.042
- Faded Red #D3494E ΔE 0.048
- Imperial Red #E63946 ΔE 0.048
- Deep Orange #DC4D01 ΔE 0.051
- Cherry #CF0234 ΔE 0.051
- Red Pantone #EF233C ΔE 0.055
- Brick Orange #C14A09 ΔE 0.056
Use #D7301D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.