#D72D8C

Closest named color: Medium Violet Red (#C71585). oklch(59.6% 0.218 352.1), rgb(215, 45, 140).

Aa

Black text reads best on this color (4.64:1).

About this color

#D72D8C is a medium-dark, vivid red. In OKLCH its lightness is 60%, its chroma 0.218 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.044 away. Black text reads best on it, at 4.64:1.

Hue familyReds
Lightnessmedium-dark (60%)
Chromavivid (0.218)
Temperaturewarm
Nearest nameMedium Violet Red (#C71585)
Black text4.64:1
White text4.52:1

Values

HEX#D72D8C
RGBrgb(215, 45, 140)
HSLhsl(326, 68%, 51%)
OKLCHoklch(59.6% 0.218 352.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #D72D8C 4.52:1 AA Lc -75.3 Fine for body text
Black text on #D72D8C 4.64:1 AA Lc 34.2 Non-text elements, placeholder text
#D72D8C text on white 4.52:1 AA Lc 69.9 Content text, not long reading
#D72D8C text on black 4.64:1 AA Lc -31.8 Non-text elements, placeholder text

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.

  1. Step 50

    50

    #FEF2F6

    oklch(97.2% 0.014 355)

  2. Step 100

    100

    #FBE2EC

    oklch(93.6% 0.03 351.5)

  3. Step 200

    200

    #F9CADD

    oklch(88.5% 0.058 352.2)

  4. Step 300

    300

    #F6A4C8

    oklch(80.9% 0.106 351.8)

  5. Step 400

    400

    #EE6DAB

    oklch(70.7% 0.172 352.3)

  6. Step 500

    500 (this color)

    #D72D8C

    oklch(59.6% 0.218 352.1)

  7. Step 600

    600

    #CD0081

    oklch(55.7% 0.231 352.2)

  8. Step 700

    700

    #AD006C

    oklch(49.1% 0.203 352.2)

  9. Step 800

    800

    #8F0059

    oklch(42.7% 0.177 351.9)

  10. Step 900

    900

    #741049

    oklch(37.6% 0.142 352)

  11. Step 950

    950

    #450D2B

    oklch(27% 0.091 352.1)

Export this scale for Tailwind in the Tailwind colors tool

#D72D8C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4F638E0.246
Deuteranopia (no green cones)#7F81880.217
Tritanopia (no blue cones)#E819590.080
Achromatopsia (no color)#7676760.220

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #D72D8C

    #D72D8C

    oklch(59.6% 0.218 352.1)

  • #009577

    #009577

    oklch(59.7% 0.116 171.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #D72D8C

    #D72D8C

    oklch(59.6% 0.218 352.1)

  • #B842CA

    #B842CA

    oklch(59.6% 0.219 322.1)

  • #E4293E

    #E4293E

    oklch(59.6% 0.218 22.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #D72D8C

    #D72D8C

    oklch(59.6% 0.218 352.1)

  • #0C9A00

    #0C9A00

    oklch(59.5% 0.201 142.2)

  • #009099

    #009099

    oklch(59.5% 0.101 202.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #D72D8C

    #D72D8C

    oklch(59.6% 0.218 352.1)

  • #818600

    #818600

    oklch(59.6% 0.132 112.4)

  • #008ABB

    #008ABB

    oklch(59.5% 0.122 232.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #D72D8C

    #D72D8C

    oklch(59.6% 0.218 352.1)

  • #A37600

    #A37600

    oklch(59.5% 0.123 81.9)

  • #009577

    #009577

    oklch(59.7% 0.116 171.8)

  • #2E73FE

    #2E73FE

    oklch(59.5% 0.219 262.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72D8C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #D72D8C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.