#D72C64
Closest named color: Cerise (#DE0C62). oklch(58.3% 0.206 7.8), rgb(215, 44, 100).
Aa
White text reads best on this color (4.73:1).
About this color
#D72C64 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.206 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Cerise (#DE0C62), ΔE 0.022 away. White text reads best on it, at 4.73:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.206) |
| Temperature | warm |
| Nearest name | Cerise (#DE0C62) |
| Black text | 4.43:1 |
| White text | 4.73:1 |
Values
| HEX | #D72C64 |
| RGB | rgb(215, 44, 100) |
| HSL | hsl(340, 68%, 51%) |
| OKLCH | oklch(58.3% 0.206 7.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D72C64 | 4.73:1 | AA | Lc -76.7 | Fine for body text |
| Black text on #D72C64 | 4.43:1 | AA large text | Lc 32.8 | Non-text elements, placeholder text |
| #D72C64 text on white | 4.73:1 | AA | Lc 71.3 | Content text, not long reading |
| #D72C64 text on black | 4.43:1 | AA large text | Lc -30.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CCD3
oklch(88.6% 0.052 7.7)
-
Step 300
300
#F5A8B5
oklch(80.9% 0.092 8.2)
-
Step 400
400
#EC758F
oklch(70.7% 0.148 7.9)
-
Step 500
500
#E24A74
oklch(63.1% 0.189 7.7)
-
Step 600
600 (this color)
#D72C64
oklch(58.3% 0.206 7.8)
-
Step 700
700
#B10B4C
oklch(49.1% 0.192 7.8)
-
Step 800
800
#90123F
oklch(42.7% 0.159 7.5)
-
Step 900
900
#741A35
oklch(37.7% 0.125 7.9)
-
Step 950
950
#44121F
oklch(27% 0.077 8.2)
#D72C64 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B5D65 | 0.232 |
| Deuteranopia (no green cones) | #877F60 | 0.210 |
| Tritanopia (no blue cones) | #EB0045 | 0.053 |
| Achromatopsia (no color) | #737373 | 0.208 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D72C64
#D72C64
oklch(58.3% 0.206 7.8)
- #008E86
#008E86
oklch(58.3% 0.101 187.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72C64, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cerise #DE0C62 ΔE 0.022
- Dark Hot Pink #D90166 ΔE 0.028
- Dark Pink #CB416B ΔE 0.031
- Lipstick #D5174E ΔE 0.031
- Deep Rose #C74767 ΔE 0.042
- Crimson #DC143C ΔE 0.050
- Ruby #CA0147 ΔE 0.053
- Faded Red #D3494E ΔE 0.059
Use #D72C64 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.