#D72B44
Closest named color: Crimson (#DC143C). oklch(57.5% 0.205 19.6), rgb(215, 43, 68).
Aa
White text reads best on this color (4.86:1).
About this color
#D72B44 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.205 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Crimson (#DC143C), ΔE 0.017 away. White text reads best on it, at 4.86:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.205) |
| Temperature | warm |
| Nearest name | Crimson (#DC143C) |
| Black text | 4.31:1 |
| White text | 4.86:1 |
Values
| HEX | #D72B44 |
| RGB | rgb(215, 43, 68) |
| HSL | hsl(351, 68%, 51%) |
| OKLCH | oklch(57.5% 0.205 19.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D72B44 | 4.86:1 | AA | Lc -77.5 | Fine for body text |
| Black text on #D72B44 | 4.31:1 | AA large text | Lc 32.1 | Non-text elements, placeholder text |
| #D72B44 text on white | 4.86:1 | AA | Lc 72.0 | Content text, not long reading |
| #D72B44 text on black | 4.31:1 | AA large text | Lc -29.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CCCB
oklch(88.4% 0.051 19.7)
-
Step 300
300
#F7A9A8
oklch(81% 0.092 20.1)
-
Step 400
400
#EE777A
oklch(70.7% 0.147 20)
-
Step 500
500
#E54C59
oklch(63.2% 0.188 19.6)
-
Step 600
600 (this color)
#D72B44
oklch(57.5% 0.205 19.6)
-
Step 700
700
#B40E31
oklch(49.2% 0.191 19.5)
-
Step 800
800
#921429
oklch(42.7% 0.158 19.6)
-
Step 900
900
#751B25
oklch(37.6% 0.123 19.6)
-
Step 950
950
#451216
oklch(27% 0.078 19.6)
#D72B44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #605A44 | 0.226 |
| Deuteranopia (no green cones) | #8B7E3F | 0.206 |
| Tritanopia (no blue cones) | #EC0036 | 0.041 |
| Achromatopsia (no color) | #717171 | 0.207 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D72B44
#D72B44
oklch(57.5% 0.205 19.6)
- #008A8F
#008A8F
oklch(57.5% 0.098 199.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72B44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Crimson #DC143C ΔE 0.017
- Lipstick #D5174E ΔE 0.027
- Cherry #CF0234 ΔE 0.036
- Imperial Red #E63946 ΔE 0.038
- Faded Red #D3494E ΔE 0.040
- Ruby #CA0147 ΔE 0.047
- Red Pantone #EF233C ΔE 0.047
- Cerise #DE0C62 ΔE 0.052
Use #D72B44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.