#D72B29
Closest named color: Crimson (#DC143C). oklch(57.2% 0.207 27.3), rgb(215, 43, 41).
Aa
White text reads best on this color (4.92:1).
About this color
#D72B29 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.207 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Crimson (#DC143C), ΔE 0.031 away. White text reads best on it, at 4.92:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Crimson (#DC143C) |
| Black text | 4.26:1 |
| White text | 4.92:1 |
Values
| HEX | #D72B29 |
| RGB | rgb(215, 43, 41) |
| HSL | hsl(1, 69%, 50%) |
| OKLCH | oklch(57.2% 0.207 27.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D72B29 | 4.92:1 | AA | Lc -77.8 | Fine for body text |
| Black text on #D72B29 | 4.26:1 | AA large text | Lc 31.7 | Non-text elements, placeholder text |
| #D72B29 text on white | 4.92:1 | AA | Lc 72.3 | Content text, not long reading |
| #D72B29 text on black | 4.26:1 | AA large text | Lc -29.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE4E0
oklch(93.7% 0.027 28.9)
-
Step 200
200
#FACDC7
oklch(88.6% 0.052 27)
-
Step 300
300
#F7AAA0
oklch(81% 0.093 27.5)
-
Step 400
400
#EF786C
oklch(70.7% 0.149 27.4)
-
Step 500
500
#E64D44
oklch(63.1% 0.191 27.3)
-
Step 600
600 (this color)
#D72B29
oklch(57.2% 0.207 27.3)
-
Step 700
700
#B51016
oklch(49.1% 0.193 27.3)
-
Step 800
800
#931515
oklch(42.7% 0.16 27.4)
-
Step 900
900
#761C19
oklch(37.7% 0.125 27)
-
Step 950
950
#45130F
oklch(26.9% 0.078 28)
#D72B29 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #635926 | 0.225 |
| Deuteranopia (no green cones) | #8D7E20 | 0.204 |
| Tritanopia (no blue cones) | #ED002D | 0.044 |
| Achromatopsia (no color) | #707070 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D72B29
#D72B29
oklch(57.2% 0.207 27.3)
- #008895
#008895
oklch(57.3% 0.098 206.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72B29, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Crimson #DC143C ΔE 0.031
- Cherry #CF0234 ΔE 0.041
- Imperial Red #E63946 ΔE 0.045
- Faded Red #D3494E ΔE 0.046
- Tomato Red #EC2D01 ΔE 0.047
- Red Pantone #EF233C ΔE 0.051
- Lipstick #D5174E ΔE 0.051
- Dull Red #BB3F3F ΔE 0.056
Use #D72B29 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.