#D72789
Closest named color: Medium Violet Red (#C71585). oklch(59.1% 0.222 352.9), rgb(215, 39, 137).
Aa
White text reads best on this color (4.62:1).
About this color
#D72789 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.222 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.040 away. White text reads best on it, at 4.62:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.222) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.54:1 |
| White text | 4.62:1 |
Values
| HEX | #D72789 |
| RGB | rgb(215, 39, 137) |
| HSL | hsl(327, 69%, 50%) |
| OKLCH | oklch(59.1% 0.222 352.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D72789 | 4.62:1 | AA | Lc -75.9 | Fine for body text |
| Black text on #D72789 | 4.54:1 | AA | Lc 33.7 | Non-text elements, placeholder text |
| #D72789 text on white | 4.62:1 | AA | Lc 70.4 | Content text, not long reading |
| #D72789 text on black | 4.54:1 | AA | Lc -31.2 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EB
oklch(93.5% 0.029 352.9)
-
Step 200
200
#F8CBDC
oklch(88.6% 0.055 353.6)
-
Step 300
300
#F4A6C6
oklch(81% 0.1 353.3)
-
Step 400
400
#EA72A9
oklch(70.8% 0.159 353.2)
-
Step 500
500
#DF4494
oklch(63% 0.204 352.9)
-
Step 600
600 (this color)
#D72789
oklch(59.1% 0.222 352.9)
-
Step 700
700
#AD006B
oklch(49% 0.203 352.6)
-
Step 800
800
#8E0957
oklch(42.8% 0.171 353)
-
Step 900
900
#721748
oklch(37.7% 0.133 352.7)
-
Step 950
950
#43102A
oklch(27% 0.084 352.8)
#D72789 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D618B | 0.251 |
| Deuteranopia (no green cones) | #7E8085 | 0.221 |
| Tritanopia (no blue cones) | #E80856 | 0.080 |
| Achromatopsia (no color) | #757575 | 0.224 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D72789
#D72789
oklch(59.1% 0.222 352.9)
- #009377
#009377
oklch(59.1% 0.114 172.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72789, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.040
- Dark Hot Pink #D90166 ΔE 0.051
- Cerise #DE0C62 ΔE 0.058
- Neon Pink #F72585 ΔE 0.065
- Dark Pink #CB416B ΔE 0.065
- Electric Pink #FF0490 ΔE 0.076
- Strong Pink #FF0789 ΔE 0.076
- Deep Pink #FF1493 ΔE 0.077
Use #D72789 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.