#D7254D
Closest named color: Lipstick (#D5174E). oklch(57.3% 0.209 15.6), rgb(215, 37, 77).
Aa
White text reads best on this color (4.92:1).
About this color
#D7254D is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.209 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.014 away. White text reads best on it, at 4.92:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 4.26:1 |
| White text | 4.92:1 |
Values
| HEX | #D7254D |
| RGB | rgb(215, 37, 77) |
| HSL | hsl(347, 71%, 49%) |
| OKLCH | oklch(57.3% 0.209 15.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D7254D | 4.92:1 | AA | Lc -77.8 | Fine for body text |
| Black text on #D7254D | 4.26:1 | AA large text | Lc 31.8 | Non-text elements, placeholder text |
| #D7254D text on white | 4.92:1 | AA | Lc 72.3 | Content text, not long reading |
| #D7254D text on black | 4.26:1 | AA large text | Lc -29.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FACCCE
oklch(88.6% 0.052 15.2)
-
Step 300
300
#F7A8AC
oklch(80.9% 0.094 16)
-
Step 400
400
#EF7581
oklch(70.7% 0.15 15.6)
-
Step 500
500
#E64961
oklch(63.2% 0.192 15.9)
-
Step 600
600 (this color)
#D7254D
oklch(57.3% 0.209 15.6)
-
Step 700
700
#B4043A
oklch(49% 0.194 15.5)
-
Step 800
800
#921030
oklch(42.6% 0.16 15.6)
-
Step 900
900
#761A2A
oklch(37.8% 0.125 16.1)
-
Step 950
950
#451119
oklch(26.9% 0.079 15.4)
#D7254D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C594D | 0.234 |
| Deuteranopia (no green cones) | #897D48 | 0.212 |
| Tritanopia (no blue cones) | #EC0037 | 0.045 |
| Achromatopsia (no color) | #707070 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D7254D
#D7254D
oklch(57.3% 0.209 15.6)
- #008A8B
#008A8B
oklch(57.4% 0.098 195.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D7254D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.014
- Crimson #DC143C ΔE 0.021
- Cherry #CF0234 ΔE 0.037
- Cerise #DE0C62 ΔE 0.038
- Ruby #CA0147 ΔE 0.039
- Imperial Red #E63946 ΔE 0.046
- Dark Hot Pink #D90166 ΔE 0.046
- Dark Pink #CB416B ΔE 0.047
Use #D7254D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.