#D7254A
Closest named color: Lipstick (#D5174E). oklch(57.2% 0.209 16.7), rgb(215, 37, 74).
Aa
White text reads best on this color (4.93:1).
About this color
#D7254A is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.209 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.016 away. White text reads best on it, at 4.93:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 4.25:1 |
| White text | 4.93:1 |
Values
| HEX | #D7254A |
| RGB | rgb(215, 37, 74) |
| HSL | hsl(348, 71%, 49%) |
| OKLCH | oklch(57.2% 0.209 16.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D7254A | 4.93:1 | AA | Lc -77.8 | Fine for body text |
| Black text on #D7254A | 4.25:1 | AA large text | Lc 31.7 | Non-text elements, placeholder text |
| #D7254A text on white | 4.93:1 | AA | Lc 72.4 | Content text, not long reading |
| #D7254A text on black | 4.25:1 | AA large text | Lc -29.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E3
oklch(93.6% 0.028 17.7)
-
Step 200
200
#FACCCD
oklch(88.5% 0.052 16.7)
-
Step 300
300
#F7A8AB
oklch(80.9% 0.094 16.8)
-
Step 400
400
#EF757F
oklch(70.7% 0.15 16.6)
-
Step 500
500
#E6495F
oklch(63.1% 0.192 16.7)
-
Step 600
600 (this color)
#D7254A
oklch(57.2% 0.209 16.7)
-
Step 700
700
#B40537
oklch(49% 0.194 16.7)
-
Step 800
800
#93102E
oklch(42.8% 0.161 16.7)
-
Step 900
900
#761A29
oklch(37.8% 0.125 16.8)
-
Step 950
950
#451118
oklch(26.9% 0.079 16.5)
#D7254A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5D594A | 0.233 |
| Deuteranopia (no green cones) | #897D45 | 0.212 |
| Tritanopia (no blue cones) | #EC0036 | 0.044 |
| Achromatopsia (no color) | #707070 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D7254A
#D7254A
oklch(57.2% 0.209 16.7)
- #00898B
#00898B
oklch(57.1% 0.097 196.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D7254A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.016
- Crimson #DC143C ΔE 0.018
- Cherry #CF0234 ΔE 0.035
- Ruby #CA0147 ΔE 0.040
- Cerise #DE0C62 ΔE 0.042
- Imperial Red #E63946 ΔE 0.045
- Faded Red #D3494E ΔE 0.047
- Dark Pink #CB416B ΔE 0.050
Use #D7254A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.