#D72318
Closest named color: Crimson (#DC143C). oklch(56.5% 0.214 29.4), rgb(215, 35, 24).
Aa
White text reads best on this color (5.06:1).
About this color
#D72318 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.214 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Crimson (#DC143C), ΔE 0.037 away. White text reads best on it, at 5.06:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.214) |
| Temperature | warm |
| Nearest name | Crimson (#DC143C) |
| Black text | 4.14:1 |
| White text | 5.06:1 |
Values
| HEX | #D72318 |
| RGB | rgb(215, 35, 24) |
| HSL | hsl(3, 80%, 47%) |
| OKLCH | oklch(56.5% 0.214 29.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D72318 | 5.06:1 | AA | Lc -78.4 | Fine for body text |
| Black text on #D72318 | 4.14:1 | AA large text | Lc 31.1 | Non-text elements, placeholder text |
| #D72318 text on white | 5.06:1 | AA | Lc 73.0 | Content text, not long reading |
| #D72318 text on black | 4.14:1 | AA large text | Lc -28.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F0
oklch(97% 0.013 28.9)
-
Step 100
100
#FCE3DF
oklch(93.5% 0.028 28.5)
-
Step 200
200
#FBCDC5
oklch(88.6% 0.054 29.6)
-
Step 300
300
#F9A99C
oklch(80.9% 0.097 29.5)
-
Step 400
400
#F17766
oklch(70.7% 0.154 29.6)
-
Step 500
500
#E84B3B
oklch(63.1% 0.196 29.4)
-
Step 600
600 (this color)
#D72318
oklch(56.5% 0.214 29.4)
-
Step 700
700
#B70602
oklch(49.1% 0.199 29.4)
-
Step 800
800
#94110A
oklch(42.6% 0.164 29.3)
-
Step 900
900
#771B13
oklch(37.7% 0.128 29.4)
-
Step 950
950
#46120C
oklch(27% 0.081 29.8)
#D72318 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #615512 | 0.231 |
| Deuteranopia (no green cones) | #8C7C05 | 0.209 |
| Tritanopia (no blue cones) | #ED0024 | 0.044 |
| Achromatopsia (no color) | #6E6E6E | 0.215 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D72318
#D72318
oklch(56.5% 0.214 29.4)
- #008595
#008595
oklch(56.5% 0.098 209.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72318, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Crimson #DC143C ΔE 0.037
- Cherry #CF0234 ΔE 0.042
- Tomato Red #EC2D01 ΔE 0.047
- Imperial Red #E63946 ΔE 0.054
- Red Pantone #EF233C ΔE 0.057
- Faded Red #D3494E ΔE 0.057
- Lipstick #D5174E ΔE 0.059
- Dull Red #BB3F3F ΔE 0.060
Use #D72318 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.