#D72095
Closest named color: Medium Violet Red (#C71585). oklch(59.2% 0.232 348.2), rgb(215, 32, 149).
Aa
White text reads best on this color (4.63:1).
About this color
#D72095 is a medium-dark, vivid red. In OKLCH its lightness is 59%, its chroma 0.232 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.040 away. White text reads best on it, at 4.63:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | vivid (0.232) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.53:1 |
| White text | 4.63:1 |
Values
| HEX | #D72095 |
| RGB | rgb(215, 32, 149) |
| HSL | hsl(322, 74%, 48%) |
| OKLCH | oklch(59.2% 0.232 348.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D72095 | 4.63:1 | AA | Lc -75.8 | Fine for body text |
| Black text on #D72095 | 4.53:1 | AA | Lc 33.7 | Non-text elements, placeholder text |
| #D72095 text on white | 4.63:1 | AA | Lc 70.3 | Content text, not long reading |
| #D72095 text on black | 4.53:1 | AA | Lc -31.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F8CAE0
oklch(88.5% 0.059 348)
-
Step 300
300
#F3A5CC
oklch(80.9% 0.104 348.3)
-
Step 400
400
#EA70B2
oklch(70.8% 0.167 348.6)
-
Step 500
500
#DF409F
oklch(63.1% 0.214 348.3)
-
Step 600
600 (this color)
#D72095
oklch(59.2% 0.232 348.2)
-
Step 700
700
#AB0074
oklch(49% 0.206 348.3)
-
Step 800
800
#8D005F
oklch(42.6% 0.179 348.2)
-
Step 900
900
#72144E
oklch(37.8% 0.139 348.3)
-
Step 950
950
#430F2E
oklch(27% 0.088 347.9)
#D72095 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #446198 | 0.263 |
| Deuteranopia (no green cones) | #7A8091 | 0.229 |
| Tritanopia (no blue cones) | #E70E5B | 0.093 |
| Achromatopsia (no color) | #757575 | 0.234 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D72095
#D72095
oklch(59.2% 0.232 348.2)
- #009470
#009470
oklch(59.2% 0.12 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D72095, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.040
- Purpley Pink #C83CB9 ΔE 0.064
- Dark Hot Pink #D90166 ΔE 0.070
- Neon Pink #F72585 ΔE 0.073
- Shocking Pink #FE02A2 ΔE 0.076
- Pinky Purple #C94CBE ΔE 0.077
- Cerise #DE0C62 ΔE 0.077
- Electric Pink #FF0490 ΔE 0.078
Use #D72095 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.