#D71C48
Closest named color: Lipstick (#D5174E). oklch(56.7% 0.214 16.5), rgb(215, 28, 72).
Aa
White text reads best on this color (5.06:1).
About this color
#D71C48 is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.214 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.011 away. White text reads best on it, at 5.06:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.214) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 4.14:1 |
| White text | 5.06:1 |
Values
| HEX | #D71C48 |
| RGB | rgb(215, 28, 72) |
| HSL | hsl(346, 77%, 48%) |
| OKLCH | oklch(56.7% 0.214 16.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D71C48 | 5.06:1 | AA | Lc -78.3 | Fine for body text |
| Black text on #D71C48 | 4.14:1 | AA large text | Lc 31.2 | Non-text elements, placeholder text |
| #D71C48 text on white | 5.06:1 | AA | Lc 72.9 | Content text, not long reading |
| #D71C48 text on black | 4.14:1 | AA large text | Lc -28.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E3
oklch(93.6% 0.028 17.7)
-
Step 200
200
#FBCCCD
oklch(88.6% 0.053 16.8)
-
Step 300
300
#F9A7AB
oklch(80.9% 0.097 16.2)
-
Step 400
400
#F1747F
oklch(70.8% 0.154 16.4)
-
Step 500
500
#E8465E
oklch(63.2% 0.197 16.6)
-
Step 600
600 (this color)
#D71C48
oklch(56.7% 0.214 16.5)
-
Step 700
700
#B50037
oklch(49.1% 0.196 16.5)
-
Step 800
800
#940A2D
oklch(42.7% 0.165 16.7)
-
Step 900
900
#771829
oklch(37.8% 0.128 16.4)
-
Step 950
950
#461018
oklch(26.9% 0.082 16.2)
#D71C48 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A5648 | 0.240 |
| Deuteranopia (no green cones) | #887C42 | 0.218 |
| Tritanopia (no blue cones) | #EC0031 | 0.046 |
| Achromatopsia (no color) | #6F6F6F | 0.216 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D71C48
#D71C48
oklch(56.7% 0.214 16.5)
- #00888A
#00888A
oklch(56.8% 0.097 196.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D71C48, closest first.
No curated palette has a color within ΔE 0.04 of #D71C48.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.011
- Crimson #DC143C ΔE 0.016
- Cherry #CF0234 ΔE 0.030
- Ruby #CA0147 ΔE 0.035
- Cerise #DE0C62 ΔE 0.040
- Dark Hot Pink #D90166 ΔE 0.048
- Imperial Red #E63946 ΔE 0.050
- Red Pantone #EF233C ΔE 0.054
Use #D71C48 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.