#D7044D
Closest named color: Lipstick (#D5174E). oklch(56.1% 0.223 13.4), rgb(215, 4, 77).
Aa
White text reads best on this color (5.23:1).
About this color
#D7044D is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.223 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick (#D5174E), ΔE 0.008 away. White text reads best on it, at 5.23:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.223) |
| Temperature | warm |
| Nearest name | Lipstick (#D5174E) |
| Black text | 4.01:1 |
| White text | 5.23:1 |
Values
| HEX | #D7044D |
| RGB | rgb(215, 4, 77) |
| HSL | hsl(339, 96%, 43%) |
| OKLCH | oklch(56.1% 0.223 13.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D7044D | 5.23:1 | AA | Lc -78.8 | Fine for body text |
| Black text on #D7044D | 4.01:1 | AA large text | Lc 30.7 | Non-text elements, placeholder text |
| #D7044D text on white | 5.23:1 | AA | Lc 73.3 | Content text, not long reading |
| #D7044D text on black | 4.01:1 | AA large text | Lc -28.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FDE2E4
oklch(93.5% 0.03 12.6)
-
Step 200
200
#FCCBCE
oklch(88.6% 0.056 14.1)
-
Step 300
300
#FAA6AE
oklch(80.9% 0.1 13.3)
-
Step 400
400
#F37183
oklch(70.8% 0.16 13.5)
-
Step 500
500
#EA4164
oklch(63.1% 0.205 13.6)
-
Step 600
600 (this color)
#D7044D
oklch(56.1% 0.223 13.4)
-
Step 700
700
#B4003F
oklch(49% 0.196 13.2)
-
Step 800
800
#950033
oklch(42.7% 0.17 13.1)
-
Step 900
900
#78142C
oklch(37.7% 0.133 13.6)
-
Step 950
950
#470F1A
oklch(27.1% 0.085 13.6)
#D7044D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #54534E | 0.252 |
| Deuteranopia (no green cones) | #857A48 | 0.227 |
| Tritanopia (no blue cones) | #EC002D | 0.057 |
| Achromatopsia (no color) | #6C6C6C | 0.225 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D7044D
#D7044D
oklch(56.1% 0.223 13.4)
- #008684
#008684
oklch(56.1% 0.096 192.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D7044D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick #D5174E ΔE 0.008
- Ruby #CA0147 ΔE 0.028
- Crimson #DC143C ΔE 0.028
- Cerise #DE0C62 ΔE 0.031
- Cherry #CF0234 ΔE 0.034
- Dark Hot Pink #D90166 ΔE 0.036
- Rose Red #BE013C ΔE 0.056
- Dark Pink #CB416B ΔE 0.058
Use #D7044D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.