#D70028
Closest named color: Cherry (#CF0234). oklch(55.4% 0.224 23.9), rgb(215, 0, 40).
Aa
White text reads best on this color (5.35:1).
About this color
#D70028 is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.224 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Cherry (#CF0234), ΔE 0.020 away. White text reads best on it, at 5.35:1.
| Hue family | Reds |
| Lightness | medium-dark (55%) |
| Chroma | vivid (0.224) |
| Temperature | warm |
| Nearest name | Cherry (#CF0234) |
| Black text | 3.92:1 |
| White text | 5.35:1 |
Values
| HEX | #D70028 |
| RGB | rgb(215, 0, 40) |
| HSL | hsl(349, 100%, 42%) |
| OKLCH | oklch(55.4% 0.224 23.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #D70028 | 5.35:1 | AA | Lc -79.2 | Fine for body text |
| Black text on #D70028 | 3.92:1 | AA large text | Lc 30.3 | Non-text elements, placeholder text |
| #D70028 text on white | 5.35:1 | AA | Lc 73.8 | Content text, not long reading |
| #D70028 text on black | 3.92:1 | AA large text | Lc -27.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FFF2F1
oklch(97.1% 0.014 22.8)
-
Step 100
100
#FDE3E0
oklch(93.6% 0.029 25.6)
-
Step 200
200
#FCCBC7
oklch(88.4% 0.056 23.7)
-
Step 300
300
#FBA7A1
oklch(80.9% 0.1 24)
-
Step 400
400
#F5726E
oklch(70.7% 0.162 23.8)
-
Step 500
500
#EC4247
oklch(63% 0.206 23.9)
-
Step 600
600 (this color)
#D70028
oklch(55.4% 0.224 23.9)
-
Step 700
700
#B70020
oklch(49.1% 0.199 24)
-
Step 800
800
#970019
oklch(42.6% 0.172 23.9)
-
Step 900
900
#79151B
oklch(37.7% 0.134 23.9)
-
Step 950
950
#480F10
oklch(27% 0.086 24.2)
#D70028 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #595026 | 0.248 |
| Deuteranopia (no green cones) | #88791D | 0.224 |
| Tritanopia (no blue cones) | #ED0019 | 0.047 |
| Achromatopsia (no color) | #6B6B6B | 0.226 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #D70028
#D70028
oklch(55.4% 0.224 23.9)
- #00828C
#00828C
oklch(55.3% 0.094 204.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #D70028, closest first.
No curated palette has a color within ΔE 0.04 of #D70028.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cherry #CF0234 ΔE 0.020
- Crimson #DC143C ΔE 0.023
- Lipstick #D5174E ΔE 0.041
- Ruby #CA0147 ΔE 0.046
- Lipstick Red #C0022F ΔE 0.049
- Scarlet #BE0119 ΔE 0.054
- Rose Red #BE013C ΔE 0.058
- Red Pantone #EF233C ΔE 0.059
Use #D70028 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.